Drip campaigns for new product launches

Purpose

1.1. Automate the process of sending sequential marketing messages to promote new knitting products, maximizing customer engagement and sales conversion.
1.2. Automatedly nurture leads by delivering informative, offers-driven, or educational content over a defined period without manual intervention.
1.3. Automating regular touchpoints with prospects and past customers, building anticipation and driving action around product launches in the knit shop sector.

Trigger Conditions

2.1. Customer signs up for “new products” notifications via web form or POS.
2.2. Lead is tagged as “Interested in launches” in CRM—automates campaign start.
2.3. A new product is entered or uploaded into the inventory database—automated trigger to initiate sequence.
2.4. Customer clicks or opens a previous campaign—automatically triggers next step in campaign.

Platform Variants

3.1. Mailchimp
• API: POST /campaigns
• Automates: Batch email scheduling, list segmentation based on tags
3.2. HubSpot
• Workflow: Marketing Email Automation
• Automates: Drip sequences and follow-ups using triggers from contact properties
3.3. ActiveCampaign
• Feature: Automations Builder
• Automates: Multi-path drip flows with conditionals (purchase, opens)
3.4. Klaviyo
• API: Flows/POST
• Automates: Triggered campaigns for new-product segments
3.5. SendGrid
• Feature: Automation API
• Automates: Time-based marketing series
3.6. Moosend
• Automation: Subscriber Joins List
• Automates: Welcome and launch notifications for knit products
3.7. ConvertKit
• Automation: Visual Automation
• Automates: Scheduled educational series for new yarns or kits
3.8. Drip
• Rule: Entry Trigger (tag, action)
• Automates: Ecommerce-ready engagement flows
3.9. Twilio SMS
• API: Programmatic Messaging
• Automates: Automated SMS notifications of launches
3.10. WhatsApp Business API
• Feature: Message Templates
• Automates: Campaign-driven WhatsApp notifications
3.11. Zapier
• Connector: Email/CRM/Webhook
• Automates: Cross-platform campaign coordination
3.12. Brevo (formerly SendinBlue)
• Automation: Email & SMS Workflow
• Automates: Multi-channel product launch promotion
3.13. MailerLite
• Feature: Automation Triggers
• Automates: On-signup and event-driven drip series
3.14. Pabbly
• Feature: Email Sequence Automation
• Automates: Segmented and event-based outreach
3.15. Salesforce Marketing Cloud
• Journey Builder: Triggered Sends
• Automates: Personalized journey automation for each subscriber
3.16. GetResponse
• Automation: Autoresponder & Workflow
• Automates: Day/time or action-based sequences
3.17. Omnisend
• Automation: Product Launch Workflow
• Automates: Omni-channel notifications for new launches
3.18. Constant Contact
• Automation: Email Series
• Automates: Scheduled and triggered campaign sending
3.19. Benchmark Email
• Automation Pro: Event Trigger
• Automates: Entry on sign-up, click, purchase
3.20. Elastic Email
• Automation: Drip Campaigns API
• Automates: Template-driven launch campaigns
3.21. Customer.io
• Trigger: API Triggered Broadcasts
• Automates: Behavior-responsive campaign messages

Benefits

4.1. Automate continuous engagement with prospects during new launches.
4.2. Automatedly boost conversions with timely follow-ups and reminders.
4.3. Automate segmentation for highly targeted campaign flows.
4.4. Automating improves consistency and eliminates manual work for marketing staff.
4.5. Automated analytics collection enables campaign optimization for future launches.