Scheduled social media posts and campaign launches

Purpose

1.1. Scheduled social media posts and campaign launches automate marketing for a knit shop, ensuring consistent audience engagement, product promotions, event announcements, and time-sensitive campaigns across multiple channels without constant manual effort.
1.2. Automation system enables teams to set, edit, and review campaign calendars while integrating seasonal content, flash sales, new pattern launches, and supply-specific spotlights.
1.3. The automator centralizes analytics, feedback monitoring, and optimizes post timings for higher reach, directly raising store footfall and digital conversions.

Trigger Conditions

2.1. Scheduled calendar times (daily, weekly, monthly).
2.2. Product launch events or announcements.
2.3. User-defined campaign triggers, e.g., inventory milestones, holiday schedules.
2.4. Real-time content uploads or marketing approvals.
2.5. External API signals—trend alerts, partnership start dates.

Platform Variants

3.1. Facebook
• Feature/Setting: Graph API—automated scheduled publishing to Pages and Groups.
• Sample Config: /{page-id}/feed with scheduled_publish_time.

3.2. Instagram
• Feature/Setting: Instagram Graph API—operates automated media publishing for business accounts.
• Sample Config: /{ig-user-id}/media and /{ig-user-id}/media_publish.

3.3. Twitter (X)
• Feature/Setting: Twitter API v2/Tweet endpoint with scheduled post automator.
• Sample Config: POST /2/tweets with “scheduled_at”.

3.4. LinkedIn
• Feature/Setting: LinkedIn Marketing API—Scheduled shares for company pages.
• Sample Config: /ugcPosts endpoint with “scheduledAt”.

3.5. Pinterest
• Feature/Setting: Pinterest API—automated Pin posting on boards.
• Sample Config: POST /v5/pins pipeline for publish-at-date.

3.6. YouTube
• Feature/Setting: YouTube Data API—upload and schedule video publish time.
• Sample Config: videos.insert “status.publishAt”.

3.7. TikTok
• Feature/Setting: TikTok for Business API—automatedly publishes video content by calendar.
• Sample Config: POST /open_api/v1/video/publish/schedule/.

3.8. Buffer
• Feature/Setting: Buffer API—batch automation of posts across multiple networks.
• Sample Config: POST /updates/create.json with “scheduled_at”.

3.9. Hootsuite
• Feature/Setting: Hootsuite API—campaign automator for post-batch scheduling.
• Sample Config: /v1/messages API for automation scheduling.

3.10. Sprout Social
• Feature/Setting: Sprout Publishing API—automates queued and scheduled posts.
• Sample Config: schedule_message endpoint.

3.11. Later
• Feature/Setting: Later’s social scheduling API—visual post calendar automator.
• Sample Config: Schedule Media endpoint.

3.12. Zoho Social
• Feature/Setting: Zoho Social API—automated schedule and bulk post.
• Sample Config: POST bulk/schedule endpoint.

3.13. HubSpot
• Feature/Setting: Social Media API—schedule posts across platforms.
• Sample Config: POST /social/v1/publish/schedule.

3.14. Salesforce Social Studio
• Feature/Setting: Social Studio API—bulk post automation and queue management.
• Sample Config: /v3/posts with “scheduledTime”.

3.15. Mailchimp
• Feature/Setting: Campaign API—schedule and automate email & social campaigns.
• Sample Config: POST /campaigns//actions/schedule.

3.16. ActiveCampaign
• Feature/Setting: Automation builder—triggered or scheduled multicampaign launches.
• Sample Config: POST /api/3/campaigns/{id}/send.

3.17. Sendinblue
• Feature/Setting: Email & SMS Marketing API—schedule campaign launches with automation rules.
• Sample Config: POST /v3/emailCampaigns/{campaignId}/schedule.

3.18. Google Business Profile
• Feature/Setting: Google My Business API—schedule posts for business knowledge panel.
• Sample Config: POST /accounts/{accountId}/locations/{locationId}/localPosts.

3.19. Reddit
• Feature/Setting: Reddit API—schedule posts to relevant subreddits/communities.
• Sample Config: /api/submit with “send_at”.

3.20. Tumblr
• Feature/Setting: Tumblr API—auto-queue content for timed publishing.
• Sample Config: POST /v2/blog/{blog-identifier}/post with “state=queue”.

Benefits

4.1. Automated scheduling reduces manual posting time and increases content regularity.
4.2. Automation optimizes campaign launches for peak audience activity and engagement.
4.3. Multi-channel automation ensures wide reach for sales promos, new yarns, and event news.
4.4. Automated feedback loops enable rapid campaign adjustment from analytics.
4.5. Automator tracks engagement, supports “evergreen” content, and reduces staff workload for sustained marketing efforts.