Purpose
1 Automate sending personalized email and SMS for cardiology patient engagement (e.g., appointment reminders, follow-ups, health tips, cardiac medication adherence prompts).
2 Automates ongoing patient communication to enhance retention, reduce no-shows, increase reviews, and drive attendance for wellness events/screenings.
3 Automates segmentation by condition (e.g., heart failure, hypertension), enabling highly targeted campaigns.
4 Streamlines compliance messaging, delivering regulated advisories, and heart disease prevention content automatically.
5 Supports proactive outreach—birthday wishes, medication refills, annual checkup reminders, promotes services, and feedback collection.
Trigger Conditions
1 Automated schedule or calendar events (e.g., 24 hours before appointment).
2 New patient registration automates welcome sequence.
3 Automates outreach based on EMR/EHR event (test result posted, care path update).
4 Missed appointment or care gap automates alert for follow-up.
5 Annual milestones (e.g., one year post-procedure).
6 Patient inactivity for X days automates re-engagement flow.
Platform Variants
1 Twilio SMS
- Feature/Setting: Automates outbound SMS via Twilio Messaging API; configure message body, patient phone field, trigger event; API endpoint: `/2010-04-01/Accounts/{AccountSid}/Messages.json`
2 SendGrid
- Feature/Setting: Automates email via SendGrid Mail Send API; configure sender, subject, dynamic patient variables; API endpoint: `/v3/mail/send`
3 Mailchimp
- Feature/Setting: Automates audience segmentation and journey builder for healthcare; use "Customer Journeys" or "Campaigns" endpoints.
4 Constant Contact
- Feature/Setting: Automates drip campaigns via "Automated Email Series"; configure trigger on list join.
5 Salesforce Health Cloud
- Feature/Setting: Automates patient email/SMS engagement via Health Cloud "Patient Journey" automation; use "Messaging.send()" for SMS/email.
6 HubSpot
- Feature/Setting: Marketing Automation workflows, automating emails for lifecycle stages and triggers via "Workflows" API.
7 ActiveCampaign
- Feature/Setting: Automates patient journey mapping; configure "Automations" for healthcare segment.
8 Klaviyo
- Feature/Setting: Automates flows based on profile data/events; API: `/api/v1/flows`.
9 Marketo
- Feature/Setting: Automates multi-step campaign flows for healthcare; use "Smart Campaigns" and "Campaigns REST API".
10 Zoho CRM
- Feature/Setting: Workflow Rules for automated healthcare campaign launching via "Email/SMS Notification" actions.
11 Infusionsoft (Keap)
- Feature/Setting: Automates tagging and triggers for campaign sequences in cardiac care; setup in "Campaign Builder".
12 Freshdesk Messaging
- Feature/Setting: Automates SMS/email via bots for appointment or pre/post-visit communication.
13 Google Cloud Functions + Gmail API
- Feature/Setting: Automates custom healthcare reminders by deploying functions scripting "users.messages.send".
14 Microsoft Power Automate
- Feature/Setting: Triggers automated patient communication via "Office 365 Outlook – Send an email" or Twilio connector.
15 Amazon Pinpoint
- Feature/Setting: Automates patient outreach via "SMS and Email Campaigns"; configure segments and journeys.
16 Intercom
- Feature/Setting: Automated messaging workflows for patient education and feedback.
17 Plivo
- Feature/Setting: Automates SMS delivery using Plivo Message API; endpoint: `/v1/Account/{auth_id}/Message/`.
18 MessageBird
- Feature/Setting: Automates SMS/email campaigns for cardiology patients via "Flow Builder".
19 Pipedrive
- Feature/Setting: Automates lead/patient email sequences using "Workflow Automation" for specialty marketing.
20 CM.com
- Feature/Setting: Automates multi-channel communication using "Campaigns API" for SMS/email triggers.
21 PatientPop
- Feature/Setting: Automates branded messaging for appointment and treatment plans.
22 Listrak
- Feature/Setting: Automates personalized journeys for cardiac patients via "Automation Builder".
Benefits
1 Automates and standardizes multi-channel cardiac patient engagement, reducing administrative overhead.
2 Automated outreach increases recall, adherence, and review volume.
3 Improves patient satisfaction with real-time, tailored communication.
4 Ensures regulatory compliance by automating controlled messaging content.
5 Automating segmentation maximizes campaign relevance and campaign ROI.
6 Automated flows allow rapid scaling of patient lists with zero manual labor.
Marketing and Engagement