Marketing and EngagementPurpose
1.2. Ensure consistent, timely, and compliant outreach across multiple social and professional channels by automating content distribution based on new service launches, clinical findings, or technology updates.
1.3. Reduce manual workload by auto-posting across selected platforms, tracking performance metrics, and allowing batch content planning for marketing campaigns.
1.4. Leverage automation to tailor messaging for diverse patient demographics and referring providers, supporting omnichannel marketing strategies for cardiology practices.
Trigger Conditions
2.2. Medical team marks a treatment or technology as ready for public announcement within EMR or internal portal.
2.3. Marketing manager approves campaign in content-planning tool.
2.4. Recurring campaign schedule (monthly/quarterly) based on product innovation cycle or industry events.
Platform Variants
• Feature/Setting: Graph API / /me/feed — automates direct scheduled post uploads with rich content metadata.
3.2. LinkedIn
• Feature/Setting: Share on LinkedIn API / /ugcPosts — configures posts to targeted audiences in healthcare or referring provider groups.
3.3. Twitter (X)
• Feature/Setting: v2/tweets endpoint — automates threaded announcements and polls for engagement.
3.4. Instagram
• Feature/Setting: Instagram Graph API / /media_publish — automates upload of visuals and reels with scheduled publishing.
3.5. Buffer
• Feature/Setting: Buffer API / /updates/create — automates queue management for batch post scheduling across multiple channels.
3.6. Hootsuite
• Feature/Setting: Hootsuite API / /messages — automates scheduled posts with image and video support, analytic tags.
3.7. HubSpot
• Feature/Setting: Social Media API / /broadcast messages — triggers automated post sequences after campaign approval.
3.8. Sprout Social
• Feature/Setting: Sprout API / /scheduled_messages — automates multi-platform messaging with custom time slots.
3.9. Zoho Social
• Feature/Setting: Zoho Social API / /posts — activates automated syndication based on topic tags.
3.10. Salesforce Marketing Cloud
• Feature/Setting: Social Studio API / /publishedcontent — automatable workflow for content distribution, tracking.
3.11. Google My Business
• Feature/Setting: Google My Business API / /accounts/{accountId}/locations/{locationId}/localPosts — automates patient outreach and announcements.
3.12. Slack
• Feature/Setting: Slack API / /chat.postMessage — automates internal team notifications of public launches.
3.13. WordPress
• Feature/Setting: REST API / /wp/v2/posts — automated blog post scheduling for deeper educational content.
3.14. YouTube
• Feature/Setting: YouTube Data API v3 / videos.insert — automates scheduled upload and announcement of educational video content.
3.15. Mailchimp
• Feature/Setting: Campaigns API / /campaigns — triggers email and social cross-posting automatically.
3.16. Drip
• Feature/Setting: Drip API / /broadcasts — automates email and SMS post notifications for patient lists.
3.17. Google Calendar
• Feature/Setting: Calendar API / /events.insert — automates posting reminders for live launch sessions or webinars.
3.18. Reddit
• Feature/Setting: Reddit API / /api/submit — automates announcements in relevant health and technology subreddits.
3.19. Telegram
• Feature/Setting: Telegram Bot API / sendMessage — automates scheduled updates in patient or peer groups.
3.20. Pinterest
• Feature/Setting: Pinterest API / /pins — automates posting of visual infographics on treatment trends.
Benefits
4.2. Reduces manual posting errors by automating all content distribution.
4.3. Enables omnichannel strategy with a single automated workflow across twenty platforms.
4.4. Supports regulatory compliance through automated message templates and approval workflows.
4.5. Saves staff time, allowing focus on critical clinical and patient tasks by leveraging automation.
4.6. Encourage higher engagement and measurable reach via automated multi-platform analytics integration.