Marketing and GrowthPurpose
1. Collect structured feedback immediately after airsoft demos or events from participants for continuous marketing improvements.
2. Automate personalization, reminders, and data aggregation, reducing manual work.
3. Enable real-time analysis of feedback for campaign adjustments and NPS tracking.
4. Seamlessly update CRM and marketing lists with participant sentiment and responses.
5. Feed insights into product, sales, and event planning workflows for agile decisions.
Trigger Conditions
1. Event marked as completed in event platform or POS (point-of-sale) system.
2. Customer checked in/out via QR code or NFC device at demo.
3. Manual or timed trigger post-registration or after sales transaction during event.
4. CRM status changes (e.g., "Attended Demo," "Attended Event").
Platform Variants
1. HubSpot
- Workflow Automation: Trigger ‘Post-Event Survey’ workflow; auto-send feedback email via marketing API.
2. Salesforce
- Process Builder: On ‘Event Participation’ status change, launch email/SMS feedback via Messaging API.
3. Twilio
- SMS API: Configure after-event text message for feedback; map event time to message schedule.
4. Mailchimp
- Campaigns: Scheduled follow-up feedback request campaign linked to attendee tags.
5. Typeform
- Webhooks: Auto-send custom survey link upon event status; configure via Typeform API create_form and send_email endpoints.
6. SurveyMonkey
- Collector API: Trigger new collector for feedback survey per event; send links via email/SMS.
7. Google Forms
- Apps Script: Auto-generate prefilled form URL using Apps Script, triggered by Sheets/Calendar event update.
8. Zapier
- Zaps: Event attended triggers connected actions — survey dispatch via SMS, email, or messenger.
9. Microsoft Power Automate
- Flow: Event registration outcome triggers, automate email survey through Outlook/SMS via Twilio action.
10. Klaviyo
- Flows: Post-event segment triggers survey email/SMS per marketing automation flow.
11. Intercom
- Messages: Triggered conversation and feedback form based on attendance event using Intercom API.
12. SendGrid
- Automated email feedback campaign using SendGrid V3 Mail/send API upon new event completion.
13. Airtable
- Automation scripts: New record in "Event Attendees" auto-triggers feedback email field.
14. Slack
- Workflow Builder: Post-event, direct message survey link to participants via Slack API chat.postMessage.
15. WhatsApp Business API
- Template message: Direct feedback request sent after verified attendance, using POST /messages endpoint.
16. Facebook Messenger Platform
- Send API: Automated message with feedback link upon event check-in logged.
17. Google Calendar
- Event Ended trigger via Apps Script to generate survey invite for registered attendees.
18. Eventbrite
- Webhook: Post-event webhook triggers personalized feedback survey to all registered participants.
19. Shopify
- Order/Check-in trigger: Use Shopify Flow to fire feedback email/SMS post-event for buyers at airsoft demos.
20. Freshdesk
- Workflow Automator: Event ticket closure triggers feedback survey email/SMS integration.
21. Pipedrive
- Workflow Automation: Move deal to "Demo Attended" triggers feedback form send via email integration.
22. Zoho CRM
- Blueprint Transition: Entering "Event Attended" triggers Zoho Survey email dispatch.
23. ActiveCampaign
- Automation Trigger: Event segment triggers feedback form link via email/SMS automation.
Benefits
1. Ensures immediate, reliable feedback with minimal manual effort.
2. Higher response rates from prompt, channel-specific outreach.
3. Centralizes insights for marketing, sales, and inventory planning.
4. Enables fast segmentation and remarketing based on participant sentiment.
5. Enhances quality of future events and customer engagement strategies.
6. Supports compliance and tracking for customer satisfaction KPIs.