Marketing and GrowthPurpose
1.2. Attribute purchases and customer actions accurately to specific ad campaigns across networks.
1.3. Enable real-time ROI calculations, budget optimizations, and segmented reporting by integrating marketing and e-commerce performance data.
1.4. Facilitate rapid decision-making by pushing unified data to dashboards, analytics tools, or alerting systems.
Trigger Conditions
2.2. A purchase, conversion, or relevant customer action is recorded on the e-commerce platform.
2.3. Daily/weekly scheduled fetch of ad spend and campaign performance data.
2.4. Webhook or API callback from advertising or sales platform indicating new data.
2.5. Performance thresholds (ROI drop, budget overrun) are breached.
Platform variants
• Feature: Reports API
• Setting: Configure query to pull spend, clicks, conversions, and campaign metadata.
3.2. Meta Ads (Facebook/Instagram)
• Feature: Marketing API (Insights endpoint)
• Setting: Fetch ad account spend, conversions, and tracking parameters via /insights.
3.3. Microsoft Advertising
• Feature: Reporting API
• Setting: Schedule reports for spend and conversion tracking; map UTM parameters to sales.
3.4. TikTok Ads
• Feature: TikTok for Business API (Reporting)
• Setting: Retrieve ad group/campaign stats, including spend, reach, and conversions.
3.5. Twitter (X) Ads
• Feature: Ads API Analytics endpoint
• Setting: Pull spend, engagement, and website conversion metrics by campaign ID.
3.6. Pinterest Ads
• Feature: Pinterest Marketing API
• Setting: Insights endpoint for ad spend, traffic, and attributed conversions.
3.7. LinkedIn Ads
• Feature: Reporting API
• Setting: Get spend, leads, and conversion data by campaign group.
3.8. Snapchat Ads
• Feature: Marketing API
• Setting: Fetch campaign and ad set delivery, spend, and conversion stats.
3.9. Amazon Advertising
• Feature: Sponsored Ads API
• Setting: Automation to collect ad spend, keyword performance, and sales attribution.
3.10. Reddit Ads
• Feature: Reddit Ads API
• Setting: Retrieve campaign-level spend and click-through event logs.
3.11. Shopify
• Feature: Orders and Analytics API
• Setting: Webhooks on every order; sync UTM/ad tracking details to campaigns.
3.12. WooCommerce
• Feature: REST API (Orders endpoint)
• Setting: Poll for new orders with relation to campaign source/medium.
3.13. Google Analytics
• Feature: Data API (GA4)
• Setting: Fetch e-commerce events tied to ad campaigns via UTM parameters.
3.14. HubSpot
• Feature: Marketing Events API
• Setting: Sync conversions and marketing source attribution to ad platforms.
3.15. Salesforce
• Feature: Marketing Cloud API
• Setting: Attribute leads/opportunities to source campaigns; fetch spend for ROI.
3.16. Klaviyo
• Feature: Metrics API
• Setting: Pass-through attribution for campaign-driven signups or purchases.
3.17. Zapier
• Feature: Webhooks
• Setting: Automate relay of ad spend, conversions, or order data between services.
3.18. Mailchimp
• Feature: Campaign Reports API
• Setting: Attribute email-driven sales back to paid ad touchpoints.
3.19. Stripe
• Feature: Events API
• Setting: Order confirmation triggers to attribute revenue to original ad source.
3.20. Power BI
• Feature: REST API
• Setting: Real-time push of unified ad spend, sales, and ROI data into dashboards.
3.21. Tableau
• Feature: Web Data Connector
• Setting: Automated ingestion of cross-platform ad and conversion data for visual analytics.
3.22. Slack
• Feature: Incoming Webhooks
• Setting: Send real-time alerts for ROI thresholds or anomalies in ad performance.
Benefits
4.2. Rapid diagnosis and correction of underperforming ad spend for Airsoft campaigns.
4.3. Automated multi-channel attribution increases accuracy of marketing insights.
4.4. Enables targeted budget reallocation and campaign optimization.
4.5. Allows proactive alerting and reporting to marketing and sales teams.