Lead capture from web forms into CRM

Purpose

1.1 Automate transfer of leads captured from website forms into the CRM to reduce manual entry, eliminate errors, enable instant follow-up, and centralize sales data.
1.2 Capture visitor interest from marketing landing pages, event sign-ups, or contact forms and ensure every prospect is routed into the sales pipeline for airsoft equipment.
1.3 Standardize lead data mapping, enrich profiles automatically, and trigger workflows for nurturing and conversion tailored to Airsoft supply retail.

Trigger Conditions

2.1 New form submission detected (user fills out and submits any airsoft-related web form).
2.2 API webhook event received from form provider.
2.3 New entry created in form database/spreadsheet.
2.4 Entry matches configured rules (e.g., valid email, consent box checked).

Platform Variants

3.1 Google Forms
• Feature: Responses API — configure to POST to CRM endpoint on submit.
3.2 Typeform
• Setting: Webhooks — activate outgoing webhook on new submission event.
3.3 JotForm
• Function: Webhook integration — set POST URL to CRM’s lead API.
3.4 HubSpot Forms
• Feature: Automatic CRM Sync — enable direct lead creation in HubSpot CRM.
3.5 Microsoft Forms
• Feature: Power Automate connector — trigger on "New response" and push to CRM.
3.6 Gravity Forms (WordPress)
• Setting: Webhook Add-On — map fields to CRM endpoint, send on submit.
3.7 Wufoo
• Feature: Webhook Notification — configure to send form data to CRM API.
3.8 Formstack
• Integration: Direct CRM sync (e.g., Salesforce Integration Add-On).
3.9 Salesforce Web-to-Lead
• Feature: Generated HTML form posts directly into the Salesforce leads module.
3.10 Zoho Forms
• Function: CRM integration — connect form to Zoho CRM lead module.
3.11 Airtable Forms
• Setting: Automations — trigger pipeline to send row data to CRM.
3.12 Cognito Forms
• Webhook: Use form submission webhooks to call CRM API.
3.13 Mailchimp Forms
• Integration: Connect via Zapier/Integromat to send to CRM.
3.14 Facebook Lead Ads
• API: Set up data transfer with Lead Ads API to CRM.
3.15 Shopify Contact Forms
• API: Use Shopify Admin API webhook for "Contact form submitted" event.
3.16 Squarespace Forms
• Feature: Connect to third-party via zap/integration form actions.
3.17 Wix Forms
• Automation: Use Wix Automations or HTTP Functions to POST to CRM.
3.18 Webflow Forms
• Integration: Use Webflow’s form submission webhook to call CRM endpoint.
3.19 Unbounce Landing Pages
• Webhook: Enable webhook forwarding on conversion event.
3.20 Paperform
• Integration: Enable automation to send submission data to CRM API.

Benefits

4.1 Avoid missed sales opportunities from unlogged leads.
4.2 Accelerate first response; real-time notification to sales staff.
4.3 Consistent, error-free data entry; eliminate duplicates.
4.4 Enable downstream actions (auto-emails, follow-up tasks, segmentation).
4.5 Improve marketing analytics with unified sales funnel tracking.
4.6 Focus resources on conversion rather than administrative work.
4.7 Tailor lead scoring and nurturing for customers interested in airsoft equipment.
4.8 Ensure GDPR/CAN-SPAM compliance by centralizing consent tracking.