Product review aggregation and publication

Purpose

1.1. Centralize collection, synthesis, and publication of customer product reviews for airsoft gear to improve product trust, conversion rates, and SEO.
1.2. Aggregate reviews from web stores, social platforms, and external aggregators, filter by authenticity, and publish to relevant landing pages and marketing channels.
1.3. Ensure reviews are current, diverse (text, star ratings, photos), and comply with moderation policies automatically.
1.4. Generate automated reports for marketing insights and product improvement.

Trigger Conditions

2.1. New review posted on e-commerce platform or third-party aggregator.
2.2. Scheduled review aggregation (e.g., daily, hourly).
2.3. Product launch or campaign event to source and publicize fresh reviews.
2.4. Manual trigger from marketing/admin interface to refresh reviews.

Platform variants

3.1. Shopify
• API: Admin REST API – Review create/update webhook for trigger, Metafield for storing aggregated reviews
3.2. WooCommerce
• API: REST API (wp-json/wc/v3/products/reviews) – Poll new reviews, push to product meta
3.3. Magento
• API: REST API (V1/products/reviews) – Listen for review inserts, mass update widgets
3.4. BigCommerce
• API: v3 Catalog Reviews endpoint – Get/Push reviews, enable Webhooks for notifications
3.5. Trustpilot
• Endpoint: Business Unit Reviews API – GET business reviews, POST for new review sync
3.6. Yotpo
• Endpoint: Reviews API v3 – webhooks for incoming, batch GET for aggregation
3.7. Bazaarvoice
• Endpoint: Conversations API – Retrieve, moderate, and publish reviews
3.8. Google My Business
• Feature: Reviews API – Fetch business reviews, trigger update tasks
3.9. Facebook
• API: Graph API /{page-id}/ratings – polling or webhook subscriptions
3.10. Feefo
• Endpoint: Reviews API – Scheduled GET, filter by campaign
3.11. Judge.me
• Feature: Webhook event trigger for review received, API list/export
3.12. Okendo
• Endpoint: Webhooks for review, API for metadata aggregation
3.13. Stamped.io
• API: GET /reviews, sync with store on schedule
3.14. Amazon
• Function: Amazon Product Advertising API – Pull review summaries, filter for authenticity
3.15. eBay
• Feature: Buy APIs (Feedback API) – Query product reviews instantaneously
3.16. Zapier
• Action: Catch hook event when new review arrives, push to sync chain
3.17. Airtable
• Feature: Webhooks/Airtable Automations – Receive and store reviews, staging for moderation
3.18. Mailchimp
• Function: Webhook for completed purchase, survey campaign integration to solicit reviews
3.19. Slack
• Feature: Incoming Webhook – Notify staff on high-impact reviews, mention for manual intervention
3.20. Discord
• Feature: Bot/Webhook – Report aggregated reviews in channel for team review
3.21. Notion
• API: Pages endpoint – Store/report aggregated review data for cross-team insight
3.22. Trello
• Feature: Custom Webhook/Power-Up – Create card per review requiring special follow-up
3.23. Google Sheets
• API: Append review rows for further processing, trigger on change for summaries
3.24. WordPress
• REST API: wp-json/wp/v2/comments – Fetch, moderate, and publish reviews
3.25. Intercom
• Feature: Webhook from survey completed, collect and transfer data to workflow

Benefits

4.1. Reduces manual aggregation work, ensures timely publishing, improves SEO with fresh unique content.
4.2. Elevates customer trust by displaying verified, authentic reviews from multiple reputable sources.
4.3. Enables rapid response to feedback, boosting retention and organic reach.
4.4. Facilitates continuous product and service improvement with actionable insights from analyses of aggregated reviews.