Social media post publishing and monitoring

Purpose

1.1. Centralize social media post scheduling, publishing, and monitoring to boost brand engagement, streamline campaigns, and track results.
1.2. Automate delivery of product promotions, content, and event announcements on multiple platforms, ensuring consistent visibility for airsoft products.
1.3. Instantly collect user engagement metrics (likes, shares, comments), push analytics into dashboards, and trigger follow-up actions based on performance thresholds.
1.4. Maintain regular posting cadence to audience segments, monitor sentiment, and swiftly respond to inquiries or negative feedback for reputation management.
1.5. Facilitate multi-user team coordination with role-based access for content approval and escalation workflows.

Trigger Conditions

2.1. New content item scheduled or approved in CMS or content calendar.
2.2. Upcoming event or planned campaign date/time reached.
2.3. Social listening tool detects relevant keyword, mention, or trending topic.
2.4. Achievement of engagement milestone (e.g., post reaches 100 comments).
2.5. Direct message or customer inquiry received through social inbox.

Platform Variants

3.1. Facebook Graph API
- Feature/Setting: ‘/me/feed’ for publishing; ‘/me/insights’ for monitoring; configure app credentials and permissions.
3.2. Instagram Graph API
- Feature/Setting: ‘/media_publish’ for automated posts; ‘/media/comments’ for tracking engagement; set Instagram Business integration.
3.3. Twitter API (v2)
- Feature/Setting: ‘POST /tweets’ to publish tweets; ‘GET /tweets/:id/metrics’ for metrics retrieval; use OAuth 2.0 bearer token.
3.4. LinkedIn Marketing Developer Platform
- Feature/Setting: ‘/ugcPosts’ for content publishing; ‘/organizationalEntityShareStatistics’ for analytics; set organization access token.
3.5. Pinterest API
- Feature/Setting: ‘/pins’ endpoint for creating pins; ‘/analytics’ for board and pin performance; define access token and app ID.
3.6. YouTube Data API
- Feature/Setting: ‘videos.insert’ for upload; ‘commentThreads.list’ for monitoring comments; set YouTube OAuth 2.0 credentials.
3.7. TikTok for Developers
- Feature/Setting: ‘/video/publish/’ for interface; ‘/data/insight/’ for monitoring; register authorized TikTok app.
3.8. Buffer API
- Feature/Setting: ‘/updates/create’ for scheduling cross-platform posts; API key and channel selection required.
3.9. Hootsuite API
- Feature/Setting: ‘/messages’ for bulk publishing; ‘/socialProfiles’ for extracting analytics; configure OAuth credentials.
3.10. Sprout Social Publishing API
- Feature/Setting: Create post scheduling; notifications on engagement; set connected account tokens.
3.11. Reddit API
- Feature/Setting: ‘/api/submit’ for subreddit posts; ‘/api/info’ for thread interaction; use script or app token.
3.12. Discord Webhooks
- Feature/Setting: URL Webhook for push notifications; automated event posting; configure webhook endpoint in Discord channel settings.
3.13. Slack API
- Feature/Setting: ‘chat.postMessage’ for group notifications; ‘conversations.replies’ for message engagement; use app-level OAuth access.
3.14. Mastodon API
- Feature/Setting: ‘/api/v1/statuses’ for posts; ‘/api/v1/notifications’ for user responses; set bearer token for instance.
3.15. Tumblr API
- Feature/Setting: ‘/blog/{blog-identifier}/post’ for publishing; ‘/blog/{blog-identifier}/notes’ for reactions; use OAuth 1.0 token.
3.16. WhatsApp Business Cloud API
- Feature/Setting: ‘/messages’ for status broadcast; ‘/media’ for product visuals; configure business phone and token.
3.17. Google My Business API
- Feature/Setting: ‘accounts.locations.localPosts’ for posting offers/events; ‘accounts.locations.insights’ for tracking; use OAuth and location ID.
3.18. Medium API
- Feature/Setting: ‘/posts’ for story publishing; ‘/users/{userId}/publications’ for engagement metrics; user integration token required.
3.19. Vimeo API
- Feature/Setting: ‘/me/videos’ to upload video promos; ‘/me/likes’ to monitor responses; OAuth token setup needed.
3.20. Telegram Bot API
- Feature/Setting: ‘sendMessage’ for channel broadcasts; ‘getUpdates’ for post reactions; configure bot token and target chat ID.
3.21. Bitly API
- Feature/Setting: ‘/shorten’ for dynamic tracking links; ‘/link/clicks’ for engagement metrics; access token required.
3.22. Snapchat Marketing API
- Feature/Setting: ‘/v1/adaccounts/posts’ to schedule snaps; ‘/v1/adaccounts/stats’ to view performance; developer API credentials set.
3.23. Trello API
- Feature/Setting: ‘/cards’ for content calendar tasks; ‘/actions’ for tracking task completion; set API key and token.
3.24. Google Sheets API
- Feature/Setting: ‘spreadsheets.values’ to log posted content and status; ‘spreadsheets.get’ for team monitoring; use OAuth credentials.

Benefits

4.1. Ensure coordinated and timed campaigns across all major social channels, maximizing reach with minimal manual intervention.
4.2. Rapid response to real-time customer inquiries and brand mentions, enhancing reputation and customer satisfaction.
4.3. Data-driven strategy refinement using holistic analytics, boosting sales and engagement for airsoft equipment promotions.
4.4. Reduce administrative overhead and errors with automated workflows for planning, approval, and reporting.
4.5. Flexible expansion of channels supported as trends shift, ensuring continued relevance in the competitive airsoft retail market.