Event trigger-based promotional email/SMS sequences

Purpose

1.1 Deliver targeted promotional marketing messages to prospective or current corporate clients for air taxi/on-demand flight services, automatically triggered by customer behaviors (e.g., inquiry submission, price quote viewed, account registration, demo request, abandoned booking, event RSVP, or engagement with marketing assets).
1.2 Streamline immediate personalized communication, nurture leads, drive conversions, and maximize sales pipeline efficiency in the highly competitive corporate air mobility sector.

Trigger Conditions

2.1 Web form submission (request for quote/contact form).
2.2 CRM lead status update (e.g., converted to “Interested/Hot Lead”).
2.3 Flight booking abandoned (incomplete transaction logged).
2.4 RSVP or participation in industry events or webinars.
2.5 Website behavior (viewing pricing, service overviews, fleet pages).
2.6 User registration (sign-up for corporate dashboard or loyalty program).
2.7 Engagement with sent emails/SMS (opened, clicked, replied).

Platform Variants

3.1 Twilio SMS
• Feature/Setting: "Programmable Messaging"; configure webhook trigger and message template; sample: POST SMS via API on CRM update.
3.2 SendGrid
• Feature/Setting: "Marketing Campaigns" and "API v3 Mail Send"; trigger workflow to send via dynamic templates.
3.3 Salesforce
• Feature/Setting: "Process Builder/Flow" for trigger logic, "Marketing Cloud Email/SMS Send"; configure automation on lead object change.
3.4 HubSpot
• Feature/Setting: "Workflows" triggered by contact property conditions; use "Email Send" and integration with SMS apps.
3.5 Mailchimp
• Feature/Setting: "Customer Journeys" automation; trigger on audience activity.
3.6 ActiveCampaign
• Feature/Setting: "Automations" with trigger events (e.g., tag added, form submitted); configure marketing sequence.
3.7 Klaviyo
• Feature/Setting: "Flows" with behavior-based triggers; use “Price Inquiry Submitted” for automation start.
3.8 Marketo
• Feature/Setting: "Smart Campaigns" with event triggers (form fill, list addition); send targeted emails.
3.9 Zoho CRM
• Feature/Setting: "Workflow Rules" for lead changes, "Campaigns" and Twilio extension.
3.10 Microsoft Dynamics 365
• Feature/Setting: "Power Automate"; trigger on lead status or activity; send marketing email/SMS.
3.11 Pipedrive
• Feature/Setting: "Workflow Automation"; webhook to trigger messaging via email or connected SMS APIs.
3.12 Brevo (formerly Sendinblue)
• Feature/Setting: “Automation”; start sequence on new contact addition or web behavior.
3.13 Constant Contact
• Feature/Setting: "Automated Email Series"; trigger on list add or event sign-up.
3.14 Freshsales
• Feature/Setting: "Workflows"; initiate SMS/email on deal update or status change.
3.15 Airship
• Feature/Setting: "Automation Rules"; trigger messaging on event (API/webhook ingestion).
3.16 MoEngage
• Feature/Setting: "Flows" based on action or attribute; push SMS/email on defined triggers.
3.17 Iterable
• Feature/Setting: "Workflows" and event-based triggers (API or user activity); configure personalized journey.
3.18 Customer.io
• Feature/Setting: "Campaigns" with trigger events; route to email/SMS actions.
3.19 SAP Marketing Cloud
• Feature/Setting: "Campaign Automation"; initiate on CRM integration or tracked actions.
3.20 Amazon SES + SNS
• Feature/Setting: "SES Transactional Send" for emails, "SNS Publish" for SMS; trigger via Lambda/API Gateway.

Benefits

4.1 Increases speed and relevance of lead communication by automating responses to high-intent signals.
4.2 Enhances conversion by timely follow-up after inquiries, engagement, or abandoned bookings.
4.3 Enables personalized journeys at scale, maximizing ROI of marketing spend.
4.4 Reduces manual intervention, freeing sales/marketing to focus on qualified opportunities.
4.5 Improves tracking and analytics for all touchpoints to refine marketing strategy continuously.