Marketing and Lead GenerationPurpose
1.2. Unify cost, reach, impressions, conversions, and attribution data for ROI analysis specific to on-demand flight campaigns.
1.3. Enable automated alerts, budget pacing, and optimization based on aviation industry KPIs.
1.4. Support accurate corporate reporting across multiple ad networks for board-level transparency.
1.5. Trigger targeted lead nurturing based on campaign engagement thresholds to fuel sales teams.
Trigger Conditions
2.2. Immediate webhook events upon campaign status or spend threshold changes.
2.3. Manual triggers for ad-hoc reviews during marketing audits.
2.4. Automated triggers upon anomalies, such as unexpected cost-per-click spikes exceeding set norms.
Platform Variants
• Feature/Setting: Reports API — schedule "customer.performance_view" pulls with metrics: impressions, clicks, cost.
3.2. Facebook Ads
• Feature/Setting: Marketing API — GET "/act_{ad_account_id}/insights" with fields: spend, frequency, CTR, conversions.
3.3. LinkedIn Ads
• Feature/Setting: Reporting API — poll campaigns via "/adAnalyticsV2" for leads and engagement stats.
3.4. Twitter Ads
• Feature/Setting: Analytics API — retrieve "/stats/accounts/{account_id}" for mobile app conversions.
3.5. Bing Ads
• Feature/Setting: Reporting Service — download "AccountPerformanceReportRequest".
3.6. TikTok Ads
• Feature/Setting: Marketing API — report "/report/integrated/get" for campaign-level spend/conversions.
3.7. Snapchat Ads
• Feature/Setting: Marketing API — call "/adaccounts/{ad_account_id}/stats" for swipe and install metrics.
3.8. Pinterest Ads
• Feature/Setting: Analytics API — request "/ads/v3/{ad_account_id}/analytics".
3.9. Reddit Ads
• Feature/Setting: Ads API — use "/campaigns/{campaign_id}/report" for real-time metrics.
3.10. Amazon Ads
• Feature/Setting: Sponsored Ads API — request "/v2/sp/campaigns" for orders/revenue.
3.11. HubSpot
• Feature/Setting: Marketing Events API — ingest ad-attributed leads directly to CRM.
3.12. Salesforce Marketing Cloud
• Feature/Setting: Ad Studio API — synchronize campaign analytics with custom objects.
3.13. Mailchimp
• Feature/Setting: Campaign Analytics API — fetch integrations with Facebook, Google Ad conversion stats.
3.14. AdRoll
• Feature/Setting: Platform API — GET "/stats/campaigns" for retargeting funnel data.
3.15. Marketo
• Feature/Setting: REST API — extract "Program Membership Analysis" for ad source referencing.
3.16. Google Analytics
• Feature/Setting: Data API — query "ga:campaign", "ga:sessions", "ga:revenue" metrics.
3.17. Segment
• Feature/Setting: Destinations — pipe advertising events to data warehouse in near real-time.
3.18. Looker Studio
• Feature/Setting: API Connectors — harmonize ad metrics from various sources for board dashboards.
3.19. Tableau
• Feature/Setting: Web Data Connector — schedule extracts from ad platforms for up-to-date visualizations.
3.20. Power BI
• Feature/Setting: REST API or Dataflows — build direct-to-platform queries for campaign spend, reach, and conversion trends.
Benefits
4.2. Enables real-time ad spend and lead acquisition monitoring for agile budget reallocation.
4.3. Improves forecasting accuracy, supporting higher C-level confidence in marketing investments.
4.4. Accelerates lead flow from ad engagement to sales pipeline for air taxi demand generation.
4.5. Automates anomaly detection, minimizing wasted spend and optimizing campaign ROI.