New lead capture from web/social channels into CRM

Purpose

1 Automate capture of new air taxi leads from web forms and social media comment/DMs, consolidating prospects in CRM for instant assignment, follow-up, and sales nurturing.

2 Eliminate manual entry, ensure no lead is missed, enable quick response critical for corporate, high-consideration, on-demand aviation prospects.

3 Sync companion data (contact details, inquiry, request type, urgency) for complete 360° tracking across aviation sales and ops teams.

Trigger Conditions

1 Completion of an online inquiry or quote request form on official website.

2 Receipt of direct messages or comments with booking intent from channels (Facebook, Instagram, LinkedIn, Twitter/X, WhatsApp).

3 Detection of specific keywords (“Book a flight”, “charter inquiry”, “request quote”) in web chat or social inbox.

4 New lead submission via paid ad landing pages.

5 Entry of leads into partner aggregator platforms relevant to on-demand air travel.

Platform Variants

1 HubSpot CRM:

• API: /crm/v3/objects/contacts; configure inbound webhook to create new contact upon receiving lead data.
  

2 Salesforce:

• Function: REST API POST /services/data/vXX.X/sobjects/Lead; capture social/web payload as new Lead object.
  

3 Zoho CRM:

• Feature: Webhook to /crm/v2/Leads insert endpoint; auto-map fields from form/social payload.
  

4 Pipedrive:

• Function: POST /persons or /leads; map platform data to person/lead object via webhook event.
  

5 Microsoft Dynamics 365:

• API: POST /api/data/v9.1/leads; configure Power Automate flow for lead entity creation from external input.
  

6 Google Sheets:

• Script: Google Sheets API v4 spreadsheets.values.append; append new leads as rows for rapid access/reference.
  

7 Facebook Lead Ads:

• Feature: Webhook from Lead Ads CRM integration; pass structured lead payload to CRM API endpoint.
  

8 LinkedIn Lead Gen Forms:

• Setting: LinkedIn Marketing API leads endpoint; auto send form data as JSON to CRM/webhook.
  

9 Instagram:

• API: Instagram Graph API; monitor direct messages or comments with set keywords, trigger extraction.
  

10 Twitter/X:

• API: Account Activity API; listen for mentions/DM with inquiry triggers, parse message, initiate webhook.
  

11 WhatsApp Business API:

• Setting: /v1/messages Webhook; detect messages with booking context, extract sender info, relay to CRM.
  

12 Intercom:

• Feature: Webhooks — conversation.created event; push new web chat lead to CRM insert endpoint.
  

13 Drift:

• Setting: Conversations API; monitor chat submissions with intent, send POST to new-lead webhook.
  

14 Marketo:

• API: /rest/v1/leads.json; receive form fill data, upsert as lead record.
  

15 Typeform:

• Feature: Webhooks or Responses API; auto-trigger POST on submission, push to CRM.
  

16 Jotform:

• Feature: Webhooks (POST); send completed inquiry forms to CRM’s lead creation endpoint.
  

17 Gravity Forms (WordPress):

• Function: Webhooks Add-on; send form data as JSON POST to selected CRM with mapped fields.
  

18 Unbounce:

• API: Webhook integration on form submit; payload POST to new-lead API target.
  

19 Zapier:

• Feature: Zap trigger on new web/social form; automate forwarding to CRM or Sheets endpoint.
  

20 Slack:

• Setting: Incoming Webhook or Slack App Events API; monitor for specific channel messages, extract details, push to CRM.
  

Benefits

1 Instant, error-free lead capture maximizes prospect conversion speed for aviation sales teams.

2 Zero data loss, improved lead tracking, full audit trail for compliance.

3 Full visibility of marketing ROI by source/channel.

4 Enhances multi-channel campaign attribution and follow-up efficiency.

5 Enables seamless cross-department collaboration (sales, ops, support) with unified lead data.