Performance analytics dashboards for marketing campaigns

Purpose

1.1 Provide real-time, unified analytics of all marketing campaign performance (social, search, email, paid media) for on-demand air taxi flight services.
1.2 Aggregate KPIs (clicks, conversions, ROI, CAC, booking rates) from cross-channel marketing into actionable dashboards.
1.3 Enable instant outlier detection, campaign optimization, automated reporting, and data-driven marketing for aviation corporate teams.
1.4 Create a single-pane view for continuous performance improvement in lead generation and brand awareness.

Trigger Conditions

2.1 New campaign launch, update, or status change in campaign manager.
2.2 Arrival of daily/weekly marketing performance data from APIs or CSV imports.
2.3 Achievement of specific KPIs (e.g., >100 bookings, CPA drops by 20%).
2.4 Scheduled or on-demand reporting requests by marketing leadership.

Platform Variants

3.1 Google Analytics
• Feature: Data API — Configure to fetch campaign-level acquisition, conversion, and goal completion.
• Sample: Fetch “Traffic Acquisition” and “Conversions” weekly using Data API v1beta.
3.2 Salesforce Marketing Cloud
• Feature: Email Studio REST API — Retrieve send and engagement stats per campaign.
• Sample: Configure ‘RetrieveSendStats’ to pull email open/click data.
3.3 HubSpot Marketing Hub
• Feature: Analytics API — Use /email/public/v1/campaigns for campaign analytics integration.
• Sample: Query “campaign performance” endpoint daily.
3.4 Meta (Facebook/Instagram) Ads
• Feature: Marketing API — Pull ad sets, spend, clicks, bookings via /adcampaign endpoint.
• Sample: Configure “insights” field to collect daily metrics.
3.5 LinkedIn Campaign Manager
• Feature: Reporting API — Use /adAnalytics to collect campaign impression and click data.
• Sample: Pull weekly “cost per lead” and “conversions” reports.
3.6 Twitter/X Ads
• Feature: Standard Analytics API — Retrieve engagement data on ad groups.
• Sample: Schedule “GET stats/jobs/accounts” for flight campaign posts.
3.7 Google Ads
• Feature: Google Ads Query Language (GAQL) — Automate report retrieval by campaign group.
• Sample: ‘SELECT campaign.name, conversions’ daily API run.
3.8 Mailchimp
• Feature: Campaign Reports API — Aggregate open, click, and unsubscribe rates.
• Sample: GET “/reports/{campaign_id}” every 12 hours.
3.9 ActiveCampaign
• Feature: Campaign Analytics API — Collect result summary for lead-gen emails.
• Sample: Use “GET /api/3/campaigns/{id}/report” on schedule.
3.10 Tableau
• Feature: Tableau REST API — Publish dashboards with refreshed data sources from connectors.
• Sample: Use “Update Workbook Connections” command.
3.11 Microsoft Power BI
• Feature: Power BI API — Push data with /groups/{groupId}/datasets/{datasetId}/tables/{tableName}/rows.
• Sample: Automated hourly row insert from performance sources.
3.12 Domo
• Feature: DataSet API — Upload and refresh marketing datasets.
• Sample: POST to “/v1/datasets/{datasetId}/data”.
3.13 Google Data Studio (Looker Studio)
• Feature: Community Connectors — Schedule ingestion jobs for new campaign data.
• Sample: Trigger “connectorConfig.onFetch()” for all integrated sources.
3.14 Zapier
• Feature: Webhooks & Code by Zapier — Orchestrate ingestion and transformation sequences.
• Sample: POST incoming campaign data to destination dashboards.
3.15 Segment
• Feature: Source Functions — Receive marketing data and forward to BI tools.
• Sample: Configure source-transforms to standardize incoming metrics.
3.16 Databox
• Feature: Data API — Automatically create widgets fed from campaign metrics JSON.
• Sample: POST collected data to /data API.
3.17 Klipfolio
• Feature: API Data Source — Schedule ingestion of ad and email data.
• Sample: Create data source for “GET /campaigns/performance” endpoints.
3.18 Supermetrics
• Feature: Connectors — Auto-extract data from paid/organic channels into BI tools.
• Sample: Configure “Facebook Ads to Google Sheets” scheduling.
3.19 Sprout Social
• Feature: Analytics API — Gather post and campaign performance for social platforms.
• Sample: GET “/analytics/profiles/{profileId}/posts”.
3.20 Google Sheets
• Feature: Apps Script API — Automate sheet update/pivot with campaign data.
• Sample: Daily trigger to append and visualize new data.
3.21 Amazon Redshift
• Feature: Data API — Ingest large volumes of marketing performance data for advanced dashboards.
• Sample: Use “INSERT” via Redshift Data API after campaign import.
3.22 Snowflake
• Feature: Snowpipe/API — Stream real-time analytics data for dashboards.
• Sample: Configure “auto-ingest” and update dashboards in near real-time.

Benefits

4.1 Enables objective campaign/comparison and trend analysis for executive decisions.
4.2 Reduces manual effort and human error in multi-channel data collection/aggregation.
4.3 Drives instant reaction to underperforming channels improving campaign spend ROI.
4.4 Establishes corporate-level reporting and accountability across aviation marketing.
4.5 Frees up teams to act on insights, not data wrangling, fueling scalable lead-gen operations.