Drip campaigns for seasonal offers and newsletters

Purpose

1.1. Automate drip campaigns for sending scheduled seasonal offers, updates, and newsletters to nurture leads and returning guests in the cottage rental sector.
1.2. Enables automated customer engagement, boosts off-peak bookings, retains guest interest, ensures timely promotion of holiday deals, and relays time-sensitive information with minimal manual input.
1.3. Allows segmentation-based communication, automating personalized offer delivery based on guest activity, booking history, or peak periods.
1.4. Systematically automates periodic brand reminders and catalyzes referral or feedback campaigns for long-term loyalty.

Trigger Conditions

2.1. New lead generated or inquiry via website form.
2.2. Booking created, modified, or cancelled in PMS or OTA platforms.
2.3. Guest checkout event, automating follow-up series for reviews/referrals.
2.4. Date-driven triggers for seasonal promo launches or newsletter scheduling.
2.5. Subscriber joins mailing list, automating an onboarding series.
2.6. Milestone anniversary since last stay, automating re-engagement outreach.

Platform Variants

3.1. Mailchimp
• Feature/Setting: Automate campaign using Customer Journeys; trigger on form submission or tag update; configure “Journey Builder” to deliver sequenced emails timed to seasons.
3.2. ActiveCampaign
• Feature/Setting: Use Automations; entry trigger via list signup or tag; set conditional waits for season-driven dispatch.
3.3. HubSpot
• Feature/Setting: Automate with Workflows; trigger based on lifecycle change or field update; segment by booking data.
3.4. Campaign Monitor
• Feature/Setting: Automated Journeys setup; triggers based on added-to-list or custom event API; multi-stage timing.
3.5. Constant Contact
• Feature/Setting: Automate Email Series; schedule based on subscriber actions or time/month triggers.
3.6. Klaviyo
• Feature/Setting: Flow builder for automated emails; API triggers or Shopify/website integrations; event-based logic for seasonal offers.
3.7. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder; API/event triggers; time-path splits for seasonal targeting.
3.8. GetResponse
• Feature/Setting: Autoresponder and Marketing Automation; form signups or date triggers for automated multi-email sequences.
3.9. Moosend
• Feature/Setting: Automated Workflows; trigger on list change; action nodes to automate newsletter drip and conditions for seasonal relevance.
3.10. Omnisend
• Feature/Setting: Automation workflows; event/reactive and custom triggers; sequence configuration for holiday/time-based launches.
3.11. Sendinblue (Brevo)
• Feature/Setting: Automation builder; entry via email sign-up, send time-based or date-driven offers automatically.
3.12. Drip
• Feature/Setting: Visual “Workflows”; event and tag based triggers; condition nodes for seasonal audience automation.
3.13. MailerLite
• Feature/Setting: Automation tools; triggers from subscriber activity and scheduled seasonal timing.
3.14. Aweber
• Feature/Setting: Campaigns automation; On-subscribe and custom-date triggers for automated message intervals.
3.15. Zoho Campaigns
• Feature/Setting: Autoresponder and workflow automation; triggers—subscription, date; multi-step seasonal campaigns.
3.16. MoEngage
• Feature/Setting: Flows; campaign triggers from app events or CRM API; date-based offer automation.
3.17. Twilio SendGrid
• Feature/Setting: Marketing Campaigns; trigger API for automating inclusion to group; schedule seasonal drips.
3.18. SharpSpring
• Feature/Setting: Visual workflow builder, trigger—list entry or campaign response, seasonal timing segments.
3.19. Benchmark Email
• Feature/Setting: Automation Pro; event triggers, journey mapping, and time-based newsletters for season-based offers.
3.20. Intercom
• Feature/Setting: Automated Messages; behavior tracking and time triggers; deliver targeted, seasonal content series.

Benefits

4.1. Automates ongoing guest communication—reducing manual effort and errors.
4.2. Automating seasonal marketing ensures timely, consistent, and personalized outreach.
4.3. Automator tools deliver higher open and conversion rates through dynamic scheduling.
4.4. Automation saves marketing team resources, automating nurturing and follow-ups at scale.
4.5. Automatedly boosts guest retention, repeat bookings, referral generation, and feedback capture.
4.6. Enables analytics-driven optimization, as automatable workflows are trackable and refinable.
4.7. Scalability: new campaigns automatedly launched for new locations or seasons without extra workload.