Automatically add new visitors to the restaurant’s email list

Purpose

1.1 Automatically collect, process, and add new visitors' contact details to the restaurant’s email list for automated marketing campaigns, promotions, and customer engagement.
1.2 Automates the workflow of capturing visitor data from multiple sources (webforms, reservations, Wi-Fi logins) and integrates automatically with email marketing tools for seamless automating of customer communication, retention, and loyalty building.
1.3 Supports growth hacking by automatedly expanding the contact base, automating regular outreach, and automating data-driven segmentation for future campaigns.

Trigger Conditions

2.1 New user fills and submits restaurant’s website/webform (e.g., reservation, feedback, newsletter sign-up).
2.2 Customer joins guest Wi-Fi network and submits consent form.
2.3 Order placed online or in-app (takeaway or delivery) with email entered.
2.4 Social media landing page form submission.
2.5 POS or tablet-based onsite data entry (e.g., loyalty program kiosk).

Platform Variants

3.1 Mailchimp
  3.1.1 Feature/Setting: Audience > Add Contacts API; configure API key, list ID, and JSON payload in automator to send contact data.
3.2 Constant Contact
  3.2.1 Feature/Setting: Contacts > Add Contact API; configure endpoint, access token, and automated payload mapping.
3.3 SendGrid
  3.3.1 Feature/Setting: Marketing Campaigns > Contacts API; automated integration with API key and schema definition.
3.4 HubSpot
  3.4.1 Feature/Setting: Contacts API; automate creation of contact with form-integrated automations.
3.5 ActiveCampaign
  3.5.1 Feature/Setting: Automations > Add or Update Contact endpoint; map data fields in automator.
3.6 Salesforce Marketing Cloud
  3.6.1 Feature/Setting: Contacts > Data Extensions API; automate using REST API to add records.
3.7 Zoho Campaigns
  3.7.1 Feature/Setting: Add Contact to List API; automate with API token and list mapping.
3.8 Klaviyo
  3.8.1 Feature/Setting: Profiles API > Create/Update Profile; automate webhook posting to Klaviyo’s endpoint.
3.9 Brevo (Sendinblue)
  3.9.1 Feature/Setting: Contacts > Create a Contact API; automate with API key, trigger after new visitor event.
3.10 GetResponse
  3.10.1 Feature/Setting: Contacts API > Add Contact; automate script submission upon form completion.
3.11 Moosend
  3.11.1 Feature/Setting: Subscribers API > Add Subscriber; automate via endpoint with custom fields.
3.12 Omnisend
  3.12.1 Feature/Setting: Contacts API > Create; automate trigger on customer touchpoint.
3.13 Benchmark Email
  3.13.1 Feature/Setting: Lists > Add Contacts API; submit contact data with access token.
3.14 Drip
  3.14.1 Feature/Setting: Subscribers API > Create or Update Subscriber; automate webform integration for autosubmission.
3.15 MailerLite
  3.15.1 Feature/Setting: Add Subscriber API; automate synchronous posting to MailerLite via integration.
3.16 Pabbly Email Marketing
  3.16.1 Feature/Setting: Audience > Add Subscribers API; automate call upon trigger event.
3.17 ConvertKit
  3.17.1 Feature/Setting: Forms > Add Subscriber endpoint; automate via JSON payload and API key.
3.18 Google Sheets
  3.18.1 Feature/Setting: Sheets API > Append Row; automate as intermediary step before syncing with ESP.
3.19 Airtable
  3.19.1 Feature/Setting: Table API > Create Record; automate to store and manage visitor details.
3.20 Amazon SES
  3.20.1 Feature/Setting: List-Management > API for Contact List; automate call linking web data to SES contact list.

Benefits

4.1 Automated visitor onboarding to email list maximizes accuracy, minimizes manual data-entry.
4.2 Automates timely response, enabling instant marketing communications.
4.3 Automates segmentation for targeted campaigns, increasing ROI.
4.4 Power to automate omnichannel acquisition (web, on-premise, social), scaling reach.
4.5 Automation ensures compliance by capturing consent at point of entry.