Automated drip sequences for interested prospects

Purpose

1.1. Deliver structured, timed communications to prospects displaying interest, nurturing their engagement over days or weeks.
1.2. Inform, educate, and motivate prospective clients about addiction treatment options, support resources, and next steps.
1.3. Personalize messaging based on user actions or stages (e.g., inquiry, consultation, program start).
1.4. Ensure consistent contact without manual intervention, reducing staff workload and minimizing lead drop-off.
1.5. Validate lead interest and segment audiences for tailored treatment offers, event invites, and assessment tools.

Trigger Conditions

2.1. Web form submission (e.g., contact form, lead magnet, webinar registration).
2.2. Inbound email or SMS expressing interest.
2.3. Outbound call resulting in voicemail or positive response.
2.4. Inactivity or no-show for scheduled assessments.
2.5. API/webhook signals from CRM or advertising platform.
2.6. Marketing list import/update.

Platform Variants

3.1. ActiveCampaign
• Feature/Setting: Automations → “Entry Trigger: Form Submission” + “Send Email Step” with preset schedule
3.2. Mailchimp
• Feature/Setting: Customer Journeys → “Signup Trigger” + “Delay” + “Email Send” blocks
3.3. HubSpot
• Feature/Setting: Workflows → “Enrollment triggers (Contact forms, List add)” + Email sequence
3.4. Keap (Infusionsoft)
• Feature/Setting: Campaign Builder → “Timer” + “Email/SMS Sequence” module
3.5. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder → “Entry Source: API Event” + “Email Send Activity”
3.6. Twilio SMS
• Feature/Setting: Studio Flow → “Incoming Webhook Trigger” + “Send Message” + “Wait” modules
3.7. SendGrid
• Feature/Setting: Marketing Campaigns → “Automation” + Event-based drip logic
3.8. Drip
• Feature/Setting: Workflows → “Trigger: Tag Applied” + “Delay” + “Email Send” steps
3.9. Klaviyo
• Feature/Setting: Flows → “List/Segment Trigger” + Email/SMS scheduled blocks
3.10. Constant Contact
• Feature/Setting: Automated Series → “Sign-Up Trigger” + timed messages
3.11. Moosend
• Feature/Setting: Automation Workflows → “Trigger: Form Submission” + “Send Email/Delay”
3.12. Omnisend
• Feature/Setting: Automation → “Signup Trigger” + communication steps
3.13. AWeber
• Feature/Setting: Campaigns → “Trigger: List Addition” + scheduled email actions
3.14. GetResponse
• Feature/Setting: Marketing Automation → “Condition: Signup” + email/sms delays
3.15. Zoho Campaigns
• Feature/Setting: Autoresponders → “Sign-Up Based” drip sequence
3.16. Insightly
• Feature/Setting: Workflow Automation → “Trigger: New Lead” + “Timed Email”
3.17. MailerLite
• Feature/Setting: Automation → “Trigger: Form submitted” + scheduled emails
3.18. Pipedrive
• Feature/Setting: Workflow Automation → “Trigger: Lead Added” + “Auto Email”
3.19. Microsoft Power Automate
• Feature/Setting: Automated Flow → “Trigger: Form Submission” + scheduled communication tasks
3.20. Google Workspace (Gmail API)
• Feature/Setting: Apps Script/Workflow → “On Form Submit” → “Timed Email Dispatch”
3.21. Intercom
• Feature/Setting: Series Automation → “Event/Tag Trigger” + sequenced messages
3.22. Slack (with integration)
• Feature/Setting: Workflow Builder → “Form submission trigger” + message scheduling (for internal team nudges)
3.23. Freshworks CRM
• Feature/Setting: Sequences → “Prospect Entry” + scheduled touchpoints
3.24. Reply.io
• Feature/Setting: Sequence Automation → “Contact Added” + multi-step approach (email/SMS).

Benefits

4.1. Maximizes prospect engagement with minimal manual effort.
4.2. Reduces lag time between inquiry and follow-up, increasing conversion rates.
4.3. Facilitates personalized communication at scale, addressing unique needs and readiness signals.
4.4. Frees staff to focus on high-value interactions and clinical care.
4.5. Empowers data-driven refinement of messaging, timing, and segmentation for continuous improvement.
4.6. Improves lead tracking and compliance in sensitive industry contexts.