Social media post scheduling

Purpose

1.1. Automate the scheduling and posting of educational, promotional, and outreach content on multiple social media platforms to raise awareness, engage patients, and boost the center’s visibility in the addiction treatment space.
1.2. Ensure consistent posting frequency, adherence to campaign calendars, timely delivery of campaigns, and optimized engagement times based on analytics.
1.3. Reduce manual workload, minimize human error, and streamline multi-platform content dissemination to support both outreach and reputation management initiatives.

Trigger Conditions

2.1. New content approval in internal CMS (e.g., daily/weekly content ready for posting).
2.2. Scheduled campaign dates and times reached in the marketing calendar.
2.3. Third-party event or awareness day reminders ("World Mental Health Day").
2.4. User action or approval workflow completion (marketing manager approves post).

Platform Variants

3.1. Facebook Graph API
• Feature/Setting: `/me/feed` endpoint for scheduled and immediate posts; configure access token and message content; set `scheduled_publish_time`.
3.2. Twitter/X API
• Feature/Setting: `POST statuses/update` for direct posting; use scheduled triggers in backend; configure OAuth and publish text/media updates.
3.3. LinkedIn Marketing Developer Platform
• Feature/Setting: `UGC Posts API` for company page posts; configure organization ID, author, and lifecycle state (`PUBLISHED` or scheduled).
3.4. Instagram Graph API
• Feature/Setting: `/media_publish` with attached content ID; pre-upload image, set caption, and publication time.
3.5. Buffer
• Feature/Setting: Connect social accounts, use `POST /updates/create` API for stacking posts; set schedule slots.
3.6. Hootsuite
• Feature/Setting: Use Hootsuite Scheduler API; configure account credentials and post time.
3.7. Sprout Social
• Feature/Setting: Integrate via their bulk scheduling endpoints and assign post to specific profiles.
3.8. HubSpot
• Feature/Setting: `Marketing API -> Social Posts` configuration, schedule via workflow; assign content and publish time.
3.9. Zoho Social
• Feature/Setting: Use post scheduling API with account tokens and queue messages with time slots.
3.10. Later
• Feature/Setting: Use Later’s CSV or direct API upload for scheduled content; configure media attachments.
3.11. SocialBee
• Feature/Setting: Configure posting queues, set audience, attach assets by campaign or category.
3.12. Agorapulse
• Feature/Setting: Use bulk publisher interface with specified time and account settings.
3.13. SocialPilot
• Feature/Setting: Use scheduling API for queued content, add post text/media and time specifications.
3.14. ContentCal
• Feature/Setting: Integrate posts via ContentCal API, set schedule by campaign.
3.15. Planable
• Feature/Setting: Content calendar integration, configure automatic schedule posting by approval status.
3.16. MeetEdgar
• Feature/Setting: Connect social profiles, set recurring time slots, configure library content categories.
3.17. Sendible
• Feature/Setting: Use scheduling queue API and social account credentials for post approval and timing.
3.18. Post Planner
• Feature/Setting: Use content schedule API, set post time and frequency, batch upload available.
3.19. Crowdfire
• Feature/Setting: Configure smart queue scheduler with content and audience targeting.
3.20. Publer
• Feature/Setting: Schedule posts via Publer API with image/video attachments and multi-platform publishing.
3.21. SmarterQueue
• Feature/Setting: Queue posts by content category, set timing and network connection in the system scheduler.

Benefits

4.1. Ensures brand consistency and timely messaging for audience engagement and trust-building.
4.2. Reduces manual workload, freeing staff for higher-value tasks.
4.3. Maximizes reach by aligning posts with peak audience activity and awareness dates.
4.4. Provides robust analytics and integrated feedback for strategy optimization.
4.5. Enhances scalability and supports high-frequency, multi-channel awareness initiatives.