Marketing and Outreach AutomationPurpose
1.2 Ensure daily, weekly, or event-driven menu announcements, festive offers, and live event coverage are automatedly pushed across platforms.
1.3 Reduce manual effort via automation of post timing, repetition, and adaptation for specific social media channels.
1.4 Maintain brand presence by automating seasonal campaigns, customer engagement campaigns, and user-generated content reposts.
Trigger Conditions
2.2 Special events or festivals entered in the events calendar.
2.3 Monthly/weekly scheduling templates initiated by marketing staff.
2.4 Pre-approved content by chef or PR manager detected in content folders.
Platform Variants
3.1 Facebook Graph API
• Feature/Setting: Use 'Page Feed Publish' endpoint to automate post creation with chef specials; configure post-object with image, message, scheduled_publish_time.
3.2 Instagram Graph API
• Feature/Setting: Automate image/video publishing via 'Media Publish' endpoint; schedule festival-specific posts with tags and geolocation.
3.3 Twitter/X API v2
• Feature/Setting: Use 'statuses/update' endpoint to automate tweets of daily dishes or promo hashtags; automate image attachments and timing.
3.4 LinkedIn Marketing API
• Feature/Setting: Use 'UGC Post' endpoint to automate B2B outreach, chef stories, and event invites to local corporates; automate timing.
3.5 YouTube Data API
• Feature/Setting: Automate video uploads of live cooking or event highlights via 'Videos.insert'; automate scheduled video premieres.
3.6 Pinterest API
• Feature/Setting: Automate post to specific boards for new seasonal menu images via 'Pins: Create' endpoint.
3.7 TikTok for Developers
• Feature/Setting: Automate short-form Rajasthani cuisine video scheduling through content upload features.
3.8 Google My Business API
• Feature/Setting: Automate business updates, event promos using 'localPosts' endpoints.
3.9 Buffer API
• Feature/Setting: Automate multi-channel post queue management and scheduling via '/updates/create' method.
3.10 Hootsuite API
• Feature/Setting: Automate post scheduling to all linked social accounts using 'messages' endpoint.
3.11 Sprout Social API
• Feature/Setting: Automate scheduling across Instagram, Facebook, Twitter using 'Publishing API'.
3.12 Zoho Social API
• Feature/Setting: Automate campaign scheduling and reporting through 'Posts' endpoints.
3.13 HubSpot Marketing API
• Feature/Setting: Automate publishing to connected networks from 'Social Publishing' endpoints; automate A/B test posts.
3.14 Salesforce Social Studio API
• Feature/Setting: Automate post publishing, scheduling, and approval chains via 'Social Posts'.
3.15 Agorapulse API
• Feature/Setting: Automate scheduled post publishing and cross-channel uniformity.
3.16 Later (formerly Later.com)
• Feature/Setting: Automate Instagram/Facebook/Pin post scheduling via 'Posts' scheduler.
3.17 SocialBee API
• Feature/Setting: Automate content recycling and scheduling for monthly Rajasthani food specials.
3.18 Postplanner API
• Feature/Setting: Automate daily posting queues for Facebook and Twitter.
3.19 ContentCal API
• Feature/Setting: Automate campaign calendar, synchronize content posting.
3.20 Planable API
• Feature/Setting: Automate content workflow approvals and push-to-live scheduling for all channels.
Benefits
4.2 Automator enables multi-channel engagement with one workflow.
4.3 Automation ensures posts go live during peak engagement hours.
4.4 Automatedly adapts messaging style for each platform.
4.5 Automatedly synchronize offers and updates restaurant-wide.
4.6 Automating increases audience reach and improves loyalty.
4.7 Automation enables rapid event-driven promotional response.
4.8 Automate cross-platform performance insights for future campaigns.