Marketing and Patient Engagement AutomationPurpose
1.2. Ensure timely and consistent automated social media presence without manual intervention.
1.3. Strengthen patient relationships by automating valuable content delivery related to gastrointestinal health, patient success stories, FAQs, and clinic news.
Trigger Conditions
2.2. A new post draft saved and marked "Ready for Publishing".
2.3. Holiday or awareness days on the calendar matching pre-written educational posts.
2.4. Workflow approval completion by marketing staff for automated release.
Platform Variants
3.1. Facebook
• Feature/Setting: Graph API — Schedule posts using `/page-id/feed` with `published=false` and `scheduled_publish_time`.
3.2. Instagram
• Feature/Setting: Instagram Graph API — Automate image/video postings using `/user-id/media` followed by `/user-id/media_publish`.
3.3. Twitter/X
• Feature/Setting: POST statuses/update endpoint — Queued tweets with scheduled timestamps using publishing automation plugins.
3.4. LinkedIn
• Feature/Setting: LinkedIn Marketing API — Use `/ugcPosts` for scheduled content; set `scheduledAt` parameter.
3.5. Hootsuite
• Feature/Setting: AutoSchedule tool — Configure bulk CSV uploads of future posts for calendar-based automation.
3.6. Buffer
• Feature/Setting: Buffer API — Automate adding posts to pre-configured time slots in Buffer queue.
3.7. Sprout Social
• Feature/Setting: Schedule Posts — Set up automated post queues for different platforms simultaneously.
3.8. HubSpot
• Feature/Setting: Marketing Automation — Social publishing tool with programmable scheduling and analytics triggers.
3.9. Sendible
• Feature/Setting: Smart Queues — Automate queueing and posting with preset time windows and content buckets.
3.10. SocialBee
• Feature/Setting: Content Categories and Scheduling — Automate post rotation, set frequency per category.
3.11. Zoho Social
• Feature/Setting: Bulk Scheduler — Configure Excel/CSV uploads of posts, select time and repeat options.
3.12. ContentStudio
• Feature/Setting: Automation Recipes — Create rules for automated recurring posts from content lists.
3.13. MeetEdgar
• Feature/Setting: Category Scheduling — Automate evergreen content reshares by category and interval.
3.14. Later
• Feature/Setting: Later Calendar — Drag-and-drop posts onto days/times for automated publishing.
3.15. Agorapulse
• Feature/Setting: Queue Categories — Automated post queues by content type and channel.
3.16. Crowdfire
• Feature/Setting: Automated Scheduling — Automatic best-time posting suggestions and direct scheduling tools.
3.17. PLANOLY
• Feature/Setting: Plan & Schedule — Automate Instagram and Pinterest content per visual content grid.
3.18. SocialPilot
• Feature/Setting: Content Planner — Configurable recurring automation of multi-platform posting.
3.19. Publer
• Feature/Setting: Auto-Schedule — Set up recurring scheduling rules and expiration for posts.
3.20. Loomly
• Feature/Setting: Automated Publishing — Connect and automate direct scheduling to major social channels.
Benefits
4.2. Ensures regular patient engagement via automated, scheduled content rollout.
4.3. Automation enhances marketing consistency across multiple social platforms.
4.4. Automates coordinated multi-channel campaigns for gastroenterology awareness days or service promotions.
4.5. Automated analytics collection improves content strategies over time.
4.6. Enables refined patient targeting by automating segmented messaging based on platform audience.
4.7. Eliminates missed posts during holidays or staff absence by automating content calendars.
4.8. Supports scalable growth as automated posting adapts to multiple locations or brands.
4.9. Automating compliance review workflows reduces errors before publishing.
4.10. Automatedly repurpose evergreen educational content to reinforce patient knowledge.