Targeted SMS and email campaigns for patient engagement

Purpose

1.1. Automate sending of personalized SMS and email campaigns to nephrology patients to drive appointment attendance, communicate health reminders, promote wellness check-ups, educate on kidney health, follow-up for medication and treatment compliance, gather feedback, nurture referrals, and strengthen long-term patient-practitioner relationships.
1.2. Targeted automation increases engagement efficiency, ensures timely information delivery, amplifies recall rates, and standardizes marketing outreach for consistent patient experience.

Trigger Conditions

2.1. New patient registration in EHR or CRM system automatically triggers welcome messages.
2.2. Automated schedule reminders based on upcoming appointments in EMR.
2.3. Automated follow-ups after each clinical consultation recorded in practice management system.
2.4. Annual and semi-annual care campaign triggers based on patient last-visit date.
2.5. Automated sends upon lab result upload or medication changes.
2.6. Custom automation triggers via lead capture forms, website inquiries, and event RSVPs.

Platform Variants

3.1. Twilio
• Feature/Setting: Automated SMS using Messaging API. Sample: Configure POST endpoint with appointment data automating delivery.
3.2. SendGrid
• Feature/Setting: Automated Email Campaigns using Marketing Campaigns API for batch and drip emails. Configure automation workflows for appointment and education templates.
3.3. Mailgun
• Feature/Setting: Automate transactional/triggered healthcare emails via Events API. Set rules for patient follow-ups.
3.4. Plivo
• Feature/Setting: Automated SMS via Message API; set up dynamic campaign templates for nephrology reminders.
3.5. Vonage (Nexmo)
• Feature/Setting: Use SMS API to automate multi-language outreach for patient engagement.
3.6. ActiveCampaign
• Feature/Setting: Email automation builder; configure automatic health education drips by patient conditions.
3.7. HubSpot
• Feature/Setting: Automated Workflows for health event triggers (e.g., missed appointments), custom nurture sequences.
3.8. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder automates multi-channel campaigns based on EHR data sync.
3.9. Drip
• Feature/Setting: Automated campaign workflows for re-engagement after missed nephrologist visits.
3.10. SMSGlobal
• Feature/Setting: Smart automated SMS scheduling for check-up and compliance reminders via API.
3.11. Klaviyo
• Feature/Setting: Automated flows for nephrology content delivery, automated feedback requests post-consult.
3.12. Constant Contact
• Feature/Setting: Triggered email series automating general health tips and event invitations.
3.13. Mozeo
• Feature/Setting: SMS Messaging automation; configure automated reminders for prescribed tests using contact groups.
3.14. ClickSend
• Feature/Setting: Automated SMS and email, appointment reminder automation using REST API.
3.15. SimpleTexting
• Feature/Setting: Scheduled and triggered healthcare SMS campaigns automating education and promotions.
3.16. Mailchimp
• Feature/Setting: Customer Journey automations for periodic nephrology health check reminders.
3.17. Infobip
• Feature/Setting: Automated healthcare SMS/email via Campaign Manager integrating EHR event triggers.
3.18. SharpSpring
• Feature/Setting: Visual automation builder; triggers for lead capture and patient follow-up.
3.19. Omnisend
• Feature/Setting: Automated cross-channel marketing flows including kidney health campaigns.
3.20. SMSAPI
• Feature/Setting: Triggered SMS for nephrology appointment reminders through API automation.

Benefits

4.1. Automates repetitive marketing and engagement workflows, freeing staff from manual outreach.
4.2. Automated reminders and care paths increase patient adherence and reduce no-shows.
4.3. Enables automated segmentation for patient-specific education and health tips.
4.4. Enhances practice-brand loyalty through consistent and timely automated communications.
4.5. Automation reduces overhead, provides measurable results, and supports practice scalability.