Marketing and Promotion AutomationPurpose
1.2. Ensure targeted, timely engagement during retail events, seasonal promotions, and holidays.
1.3. Automates informing customers of exclusive, limited-time grocery discounts and boosting store visits.
1.4. Centralizes campaign scheduling, repeat automation, and segmented delivery using latest marketing automator practices.
Trigger Conditions
2.2. Scheduled campaigns activate for target customer segments by criteria (e.g., loyalty members, lapsed shoppers).
2.3. Automation using product discount updates or new event tags in product management systems.
2.4. Real-time triggers for automated notifications on new offers added by marketing staff.
Platform Variants
• Setting: Automated SMS flows via programmable messaging (Send Message API, schedule with time-based triggers).
3.2. SendGrid
• Setting: Marketing Campaigns → Automation → Scheduled Campaign, connect SMTP for instant or delayed delivery.
3.3. Mailchimp
• Setting: Customer journeys automation; configure “Date-based trigger” for sending event-specific emails.
3.4. ActiveCampaign
• Setting: Automated Email Series, use “Date arrives” trigger for recurring grocery sale campaigns.
3.5. HubSpot
• Setting: Workflows > Marketing Emails, automate sends for event segments, add notification delays.
3.6. Salesforce Marketing Cloud
• Setting: Journey Builder, configure automation for event audiences with SMS/Email/Push.
3.7. Klaviyo
• Setting: Flows automation, create trigger flows from integrations or date properties for holiday offers.
3.8. WhatsApp Business API
• Setting: Automated templates, setup via message send endpoint for event and flash promotions.
3.9. Facebook Messenger Platform
• Setting: Messenger Bots, set up “Event Notification” flows, automation via Webhooks.
3.10. Google Calendar API
• Setting: Events watcher, triggers notification automation as event dates approach.
3.11. Zapier
• Setting: Multi-step automations, connect e-commerce and marketing tools to trigger multi-channel messages.
3.12. Shopify Flow
• Setting: Automates customer email and SMS via triggers on product specials with Event/Discount tags.
3.13. Constant Contact
• Setting: Event Promotion Emails, automate scheduling to distribute near holidays.
3.14. Omnisend
• Setting: Automation workflow, trigger emails/SMS based on campaign schedules or custom tags.
3.15. OneSignal
• Setting: Push notifications with scheduled triggers; automate reminders for events on Android/iOS/web.
3.16. Viber Business Messaging API
• Setting: Automated mass notification campaigns sent by schedule for discount days/events.
3.17. Braze
• Setting: Canvas automation, segment audience for event or seasonal sale notifications with multi-channel delivery.
3.18. Intercom
• Setting: Messages → Custom triggers for time-sensitive event sales to website visitors/customers.
3.19. Pipedrive Automation
• Setting: Automate sending emails when event/holiday tags are updated on contact records.
3.20. MoEngage
• Setting: Automated campaigns, event-triggered push/email/SMS for discount supermarket promotions.
3.21. Iterable
• Setting: Workflow Studio, automate cross-channel holiday and event sales triggers.
3.22. GetResponse
• Setting: Marketing automation → “Date-based event” triggers sale notifications for holiday campaigns.
3.23. Plivo
• Setting: SMS API automation for timely reminders of storewide sales.
3.24. MessageBird
• Setting: Flow Builder, schedule multi-channel automations for segmented event alerts.
Benefits
4.2. Automation ensures precision-timed, personalized engagement at critical retail points.
4.3. Automatedly increases foot traffic and sales via timely reminders and exclusive offers.
4.4. Automates multi-channel reach (SMS, email, push), maximizing chance of customer response.
4.5. Enables marketing teams to focus on creative tasks while automation manages campaign logistics.