Marketing and Promotions AutomationPurpose
1.2. Automate guest list management, RSVP processes, and post-event follow-ups for engagement.
1.3. Streamline bulk invites across SMS, email, social media, and WeChat/WhatsApp, eliminating manual outreach.
1.4. Collect automatable RSVP data and automate reminders or schedule-based notifications before, during, and after the event.
1.5. Support multi-language automated communication, with personalization by shopping behavior and documented preferences.
Trigger Conditions
2.2. Marketing calendar date/time triggers automation.
2.3. CRM entry for eligible customer segments (loyalty program, location).
2.4. Manual trigger by marketing manager for urgent automated invites.
2.5. Automation from social listening finding increased event-related keywords.
Platform Variants
• Feature/Setting: Automates mass message sending using Messaging API; configure SMS template and event date/time.
3.2. SendGrid
• Feature/Setting: Automated batch email invitations via Marketing Campaigns API; setup dynamic list fields for invitation data.
3.3. WhatsApp Business API
• Feature/Setting: Automator for event message templates and auto-responses; trigger on event creation, setup pre-approved message templates.
3.4. WeChat Official Account Platform
• Feature/Setting: Use automated Broadcast/Push Message API; configure segmentation by tags and schedule automated hourly reminders.
3.5. Mailchimp
• Feature/Setting: Automate email workflow for event sequences with Automations Builder and dynamic RSS feeds.
3.6. Facebook Messenger
• Feature/Setting: Create automated chatbot flows using Messenger Platform Send API; pre-arrange event inquiry and RSVP paths.
3.7. Google Calendar API
• Feature/Setting: Automatically add event to invitee calendars; trigger invite sends on new event creation.
3.8. Microsoft Outlook Graph API
• Feature/Setting: Automates sending calendar invitations; configure mail-enabled user lists and reminder schedules.
3.9. Eventbrite
• Feature/Setting: API automator for attendee invites, send confirmation/QR code via webhook triggers.
3.10. Salesforce Marketing Cloud
• Feature/Setting: Automation Studio journeys for multi-channel invites; setup data extensions for RSVP tracking.
3.11. HubSpot
• Feature/Setting: Workflow Automation for event nurturing; segment CRM lists, automatedly send invite sequences.
3.12. Slack
• Feature/Setting: Create automated channels or direct messages using Slack Events API when event is published.
3.13. Shopify (for loyalty-based event invites)
• Feature/Setting: Script automated invitations to shoppers based on cart or purchase history.
3.14. Zoom API
• Feature/Setting: Auto-register users and send invites to online workshops; use Meeting Create and Invitation endpoints.
3.15. Zapier
• Feature/Setting: Automate triggers between platforms (e.g., Eventbrite → Slack); configure app event-based automations.
3.16. Pabbly Connect
• Feature/Setting: No-code automator for cross-system workflows, configure event + invite + reminder automation.
3.17. MoEngage
• Feature/Setting: Omni-channel engagement automation, trigger campaign on custom audience event interest.
3.18. Line Messaging API
• Feature/Setting: Automator for broadcast and auto-reply; configure invitation broadcasts to segmented users.
3.19. ActiveCampaign
• Feature/Setting: Automates invitation emails using date-based triggers, score contacts’ engagement.
3.20. Constant Contact
• Feature/Setting: Automator for event announcements, program repeated sends/reminders for non-responders.
3.21. Airtable
• Feature/Setting: Automates invite tracking with base triggers; send reminders via integration to SMS or email.
3.22. Klaviyo
• Feature/Setting: Automated flows for audience segments based on product interest for event campaigns.
3.23. Calendly
• Feature/Setting: Automate event sign-up and follow-up invites for booked slots through their webhook.
3.24. Intercom
• Feature/Setting: Automates in-app or website pop-up invites to logged-in shoppers based on activity.
Benefits
4.2. Automation enables hyper-targeted communication and segmented outreach.
4.3. Automator tools allow scalable RSVP handling and reduce no-show rates with automatable reminders.
4.4. Automated follow-ups boost loyalty and event feedback collection.
4.5. End-to-end automation ensures consistency, analytics for process improvement, and staff time savings.