Marketing and PromotionsPurpose
1.2 Automatedly segment and contact those who haven’t purchased tickets recently or ignored prior offers.
1.3 Automating the entire process to maximize retention, increase conversions, and lower manual workload for bus ticket agencies.
1.4 Automator configures scheduled re-engagement triggers, adapts per engagement metrics, and streamlines follow-up sequences.
Trigger Conditions
2.2 Automate detection of unopened marketing emails or unread SMS in last Y days.
2.3 Cancelled, abandoned, or not-completed checkout automates workflow triggers.
2.4 Subscriber replied “stop” or “uninterested” automates exclusion from workflow.
Platform Variants
• Feature/Setting: SMS Campaigns API – automate sending reminder/re-engagement texts.
• Sample: Configure API trigger for “inactive 30+ days”.
3.2 SendGrid
• Feature/Setting: Marketing Campaigns – automate segment-based re-engagement mails.
• Sample: Dynamic Lists and automated scheduling using Send Campaign endpoint.
3.3 Mailchimp
• Feature/Setting: Customer Journeys – automates multi-stage email series for dormant users.
• Sample: Create a workflow with “last open >60 days” condition.
3.4 HubSpot
• Feature/Setting: Workflows – automate follow-up emails or notifications based on inactivity.
• Sample: If “Contact Activity” triggers inactive > 180 days, send sequence.
3.5 ActiveCampaign
• Feature/Setting: Automations – automates re-engagement email drip campaign.
• Sample: Automator triggers series if last action over threshold.
3.6 Zoho Campaigns
• Feature/Setting: Autoresponders – automate time-based or activity-based follow-up.
• Sample: Set autoresponder for “inactive leads”.
3.7 Salesforce Marketing Cloud
• Feature/Setting: Journey Builder – automate behavioral-driven re-engagement streams.
• Sample: Trigger journey for customers inactive 90+ days.
3.8 Intercom
• Feature/Setting: Automated Messages – automates chat or email to dormant users.
• Sample: Configure time-lapse automated outreach.
3.9 Facebook Messenger (Meta API)
• Feature/Setting: Automated messaging via Messenger API for business – automate re-engagement with instant messages.
• Sample: Set up persistent menu message for re-engagement.
3.10 WhatsApp Business API
• Feature/Setting: Template Messages – automates timely engagement prompts.
• Sample: Trigger outreach if user hasn’t interacted in 45 days.
3.11 Google Ads
• Feature/Setting: Customer Match / Audience Lists – automate remarketing for dormant subscribers.
• Sample: Refresh audience on inactivity and automate ad sequence.
3.12 Klaviyo
• Feature/Setting: Flows – automates emails/SMS for engagement lapses.
• Sample: Re-engagement flow for “last activity >30 days”.
3.13 Omnisend
• Feature/Setting: Automation Workflows – automate multi-channel outreach workflow.
• Sample: Re-engagement trigger for “inactive segment”.
3.14 Brevo (Sendinblue)
• Feature/Setting: Automations – automates email/SMS reactivation journeys.
• Sample: Automated workflow when “last order date is null for 90+ days”.
3.15 Pipedrive
• Feature/Setting: Workflow Automation – automates ticketing reminders and follow-ups for customers.
• Sample: Custom automation when contact cools off in sales pipeline.
3.16 Slack
• Feature/Setting: Workflow Builder – automate internal alerts for manual follow-up needs when automated actions complete.
• Sample: Automated message sent to sales team for unresponsive customers.
3.17 Google Sheets
• Feature/Setting: Appscript Automation – automate export/import for batch re-engagement and records sync.
• Sample: Script mapping inactivity for mass outreach.
3.18 Freshdesk
• Feature/Setting: Automations – automate ticket reminders to re-engage helpdesk users not active for days.
• Sample: Trigger automated email reminders.
3.19 Zendesk
• Feature/Setting: Triggers – automate re-engagement with dormant support requestors.
• Sample: Set automation for tickets “on hold” for X days.
3.20 Airtable
• Feature/Setting: Automations – automate lists of dormant users for campaign input.
• Sample: Automator updates campaign lists from inactivity field.
Benefits
4.2 Automator reduces manual campaign management and CRM data entry, saving time.
4.3 Automation enables personalized, timely outreach, improving subscriber engagement rates.
4.4 Automated workflows make A/B testing easier, optimizing future re-engagement efforts.
4.5 Automatable integration with booking, CRM, and communication platforms for a seamless, omnichannel marketing approach.
4.6 Automated exclusion of uninterested recipients lowers complaint/unsubscribe rates and enhances deliverability.