Seasonal menu promotion triggers

Purpose

1. Automate the timely marketing campaigns for seasonal menu promotion in Obanzai restaurants, leveraging data-driven decisions for targeted reach across digital and traditional channels.

2. Automates detection of menu seasonality periods and triggers customer engagement actions, maximizing both in-store and digital sales during key seasonal transitions.

3. Drives higher footfall and online engagement by automating the release of information about new or limited-time menu items, events, and offers.

4. Ensures consistency and precision in seasonal marketing, reducing manual intervention and human error via streamlined automation workflows.

Trigger Conditions

1. Automated calendar-based triggers: e.g., first of each new season or Japanese festivals.

2. Automated integration with inventory systems: detection of arrival of seasonal ingredients.

3. Automated response to weather APIs: e.g., temperature falling below a threshold triggers nabe (hotpot) promotions.

4. Automates analysis of customer engagement data: e.g., spikes in demand for certain dishs.

5. Automated feedback loop from POS data: high sellout or stagnation rates.

Platform Variants

1. Twilio

• Feature/Setting: Programmable SMS API — automate message sends to customer lists, e.g., automate "New Spring Sakura Menu Now Available!"
  

2. SendGrid

• Feature/Setting: Marketing Campaigns API — automate triggers for seasonal email blasts to subscribers showcasing special dishes.
  

3. Mailchimp

• Feature/Setting: Customer journey automation — triggers automated campaign flows based on seasonal calendar events set in Mailchimp.
  

4. Salesforce Marketing Cloud

• Feature/Setting: Journey Builder — automates personalized push and email notifications when calendar or inventory events are detected.
  

5. Zapier

• Feature/Setting: Scheduler + Gmail — automate seasonal email sends by connecting Google Calendar events to bulk Gmail drafts.
  

6. Slack

• Feature/Setting: Incoming Webhooks — automate team notifications reminding staff of upcoming seasonal launches.
  

7. Google Calendar API

• Feature/Setting: Events API — automate creation and retrieval of seasonal promo dates to trigger other marketing flows.
  

8. Facebook Graph API

• Feature/Setting: Scheduled Posts — automates posting of new menu items and campaigns across Obanzai restaurant pages.
  

9. Instagram Graph API

• Feature/Setting: Content Publishing API — automate posting of visually rich seasonal menu previews at scheduled triggers.
  

10. LINE Messaging API

• Feature/Setting: Push API — automates sending rich seasonal content and coupons to LINE subscribers.
  

11. Shopify

• Feature/Setting: Admin API (Product Listings/Discounts) — automate flagship product displays and promotions for online ordering.
  

12. HubSpot

• Feature/Setting: Workflows — automated emails, social posts, and notifications upon detection of season schedule.
  

13. Buffer

• Feature/Setting: Automated Queue — schedule a campaign series for Instagram, Twitter, Facebook timed with the menu switch.
  

14. Google Ads

• Feature/Setting: Automated Rules — launch or pause ad campaigns for seasonal focus items at precise calendar moments.
  

15. Notion API

• Feature/Setting: Database Trigger — use “Seasonal Promotion” status changes to automate tasks for marketing staff.
  

16. Monday.com

• Feature/Setting: Automations — assign, notify, or track progress on seasonal marketing tasks.
  

17. Airtable

• Feature/Setting: Automations/Calendar View — link menu seasonality records to automation triggers for outreach.
  

18. Hootsuite

• Feature/Setting: Scheduled publishing — automates social media launch timing for new menu promotions.
  

19. Klaviyo

• Feature/Setting: Flows — automate targeting and messaging for email/SMS based on customer segmentation.
  

20. WhatsApp Business API

• Feature/Setting: Template Messaging — automate pre-approved campaign notifications for seasonal menus.
  

21. Google Sheets API

• Feature/Setting: Automated Data Extraction — triggers other flows when a “season launch” cell is updated in collaboration sheets.
  

Benefits

1. Automates messaging consistency across all channels for increased branding strength and customer trust.

2. Saves staff time by removing repetitive operational tasks via automation, enabling focus on growth strategy.

3. Automates the process of aligning menu launches with marketing, maximizing promotional impact during seasonal peaks.

4. Reduces marketing lead-time and ensures campaigns are never late due to automated execution.

5. Increases ROI by automating targeted messaging based on real-time data from multiple systems.

6. Automates feedback and adjustment cycles, enabling dynamic marketing pivots based on real-time performance.