Marketing and PromotionsPurpose
1.2. Automates multi-platform, real-time communications for saddles & tack releases using marketing automators and integrations with product databases, ensuring no announcement is overlooked.
1.3. Automate notifications, emails, social media posts, website updates, and SMS, reducing manual effort and error in all marketing and promotional flows.
Trigger Conditions
2.2. Automate flow from scheduled marketing calendar dates (e.g., international release).
2.3. Manual trigger option for emergency product launches and automated waiting period post-approval.
2.4. Inventory threshold reached for launch-ready products (automation monitors and triggers at stock level).
Platform Variants
• Feature/Setting: Configure ‘Journey Builder’ to automate launch email and SMS, connect to Product object for triggering event.
3.2. Mailchimp
• Feature/Setting: Use API “campaigns/create” for automated campaign creation; automate trigger via webhook from product management system.
3.3. Klaviyo
• Feature/Setting: Use Flows to automate product announcement emails; trigger “Profile Added to Segment” event.
3.4. HubSpot
• Feature/Setting: Set up “Workflow Automation” with product launch trigger from CRM integration.
3.5. Zoho Campaigns
• Feature/Setting: Automate email sequence with “Autoresponder” on new-product tag.
3.6. Shopify
• Feature/Setting: Automate using Shopify Flow app; trigger notification on new product publish.
3.7. WooCommerce
• Feature/Setting: Automate via REST API webhook for product addition; trigger custom email, SMS, or post.
3.8. Facebook Pages
• Feature/Setting: Schedule automated posts using "Graph API /me/feed"; configure with launch message and product link.
3.9. Instagram
• Feature/Setting: Use Instagram Graph API for automated media publishing at launch trigger.
3.10. Twitter (X)
• Feature/Setting: Automate product launch tweets with “POST statuses/update” endpoint, scheduled or at trigger.
3.11. LinkedIn
• Feature/Setting: Automate via “UGC Posts API” to company page with product announcement assets.
3.12. SendGrid
• Feature/Setting: Set up “Marketing Campaigns API v3”; automatedly add new contacts, trigger campaign.
3.13. Twilio
• Feature/Setting: SMS automation via “Messages API”; send launch text alerts to subscribers list.
3.14. Microsoft Teams
• Feature/Setting: Bot sends automated message in launch channel using "Microsoft Graph API /chats/messages".
3.15. Slack
• Feature/Setting: Use “chat.postMessage” API to automate announcement in marketing or sales channel.
3.16. Discord
• Feature/Setting: Configure Bot with webhook to post automated product launch announcement to relevant server.
3.17. Google My Business
• Feature/Setting: Automate “create post” action with ‘My Business API’ for product launches.
3.18. SMSGlobal
• Feature/Setting: Trigger automated SMS via “REST API v2/messages” for launch day.
3.19. Pinterest
• Feature/Setting: Use REST API “/v1/pins/” to automate new launch pin to business board.
3.20. Telegram
• Feature/Setting: Bot automatedly sends product launch broadcast to channel via “sendMessage” API.
3.21. Google Ads
• Feature/Setting: Automate new campaign for product launch via Campaign Management API.
3.22. ActiveCampaign
• Feature/Setting: “Automations” setup triggers announcement emails or SMS on product database update.
Benefits
4.2. Saves manual effort by centralizing launch workflows and reducing risk of missed communications.
4.3. Delivers consistent, timely messaging, improving customer experience and reception of new offerings.
4.4. Tracking automation provides reports, insights, and automated follow-ups, refining future retail strategies.
4.5. Scalable automatable framework supporting expansion to more platforms as marketing needs grow.