Automated email marketing campaigns for new products

Purpose

1.1. Engage new and existing wholesale customers with tailored email campaigns introducing new aluminum frame products.
1.2. Drive repeat sales by notifying past purchasers of innovations or updates in product lines.
1.3. Educate the building materials market on new industry standards and unique benefits of new aluminum frames.
1.4. Nurture long-term business relationships through regular, valuable communication.
1.5. Automate delivery and tracking of campaign performance for continual improvement.

Trigger Conditions

2.1. Addition of a new product SKU to the product database.
2.2. Update of inventory flagged as “launch ready.”
2.3. Scheduling of product release dates by product team.
2.4. Import of customer contact lists intended for campaign targeting.
2.5. Completion of promotional assets (images, datasheets) for the new product.

Platform Variants

3.1. Mailchimp
• Feature: Campaign Trigger API — Use `/automations` to trigger a new campaign for “New Product Added” event.

3.2. SendGrid
• Setting: Marketing Campaigns API — Configure `POST /marketing/singlesends` to deploy campaign once new aluminum product is listed.

3.3. HubSpot
• Function: Workflows — Automate email sequences; trigger via product properties in CRM (`products` object changes).

3.4. ActiveCampaign
• Setting: Automations — Use trigger “Tag added” (e.g., ‘new-aluminum-frame’ tag).

3.5. Salesforce Marketing Cloud
• Feature: Journey Builder API — Set event-based entry via product catalog update webhook.

3.6. Constant Contact
• Setting: Email Campaign API — Trigger campaign via contact list segmented by industry and new product flag.

3.7. Klaviyo
• Feature: Flows — Trigger via custom metric 'Product Launched' (use `/api/event`).

3.8. GetResponse
• Setting: Marketing Automation — Event-triggered workflow: “Product added to inventory” via API call.

3.9. Zoho Campaigns
• Setting: API — Trigger mailing list update when new product is created; start immediate send.

3.10. Benchmark Email
• Feature: Automation Pro — Flow starts by webhook received (“new aluminum product”).

3.11. Drip
• Setting: Workflow — Tag customers or trigger broadcast on product import API call.

3.12. Moosend
• Feature: Automation — “When specific product is added” triggers a new targeted campaign.

3.13. Campaign Monitor
• Setting: Transactional API — Automatically send email when SKU data is added to list.

3.14. Omnisend
• Feature: Automation — Start flow on catalog update API (`/api/products`).

3.15. AWeber
• Setting: Automation — Use API to add tag “product-release”; triggers campaign.

3.16. MailerLite
• Feature: Automation — Start campaign when webhook “new_product” is called.

3.17. SharpSpring
• Feature: Visual Workflows — Product database integration triggers mailing campaign.

3.18. Mailjet
• Setting: API — Trigger transactional template (`POST /send`) on new product event.

3.19. Brevo (formerly Sendinblue)
• Feature: Automation — Trigger via webhook “new aluminum frame.”

3.20. Elastic Email
• Setting: Automation — Trigger message via Contact Activity when new product tag appears.

3.21. Amazon SES
• Function: Lambda-triggered send via SES API when product table changes in backend.

3.22. Google Workspace (Gmail API)
• Setting: Scripted Send — On Sheets update, Apps Script triggers batch campaign.

Benefits

4.1. Accelerates go-to-market for new aluminum frames by instantly reaching buyers.
4.2. Ensures relevant contacts receive the most up-to-date product launch info.
4.3. Reduces manual labor and risk of communication gaps in product rollout.
4.4. Enables advanced segmentation, ensuring only wholesalers in building materials receive campaigns.
4.5. Tracks campaign open/click data for continuous marketing optimization.
4.6. Supports multi-platform strategy for maximum deliverability and channel coverage.