Purpose
1.1. Automate coordinated publishing of promotional content, product updates, event announcements, and special offers across website blog/news sections and all connected social media channels.
1.2. Ensure consistent brand messaging, improve content reach, save manual effort for marketing teams in aluminum frames wholesale, and enable precise timing for campaigns.
1.3. Facilitate synchronization of media (images, videos), hashtags, links, and call-to-actions optimized for each target audience and channel.
1.4. Track engagement and reporting metrics for continuous marketing optimization in building materials market outreach.
Trigger Conditions
2.1. Scheduled date/time for new post in CMS or social scheduler.
2.2. Product catalog update or launch (new aluminum frame model added).
2.3. Receipt of upload in marketing team Google Drive/Dropbox folder.
2.4. Weekly or monthly campaign scheduling as per marketing calendar.
2.5. Manual approval by marketing manager (optional pre-publish review).
2.6. Pull from RSS feed or automated marketing workflow action.
Platform Variants
1. WordPress
• Feature/Setting: REST API `/wp-json/wp/v2/posts` for auto-publishing; configure Basic Auth or Application Password, set post status "publish", custom fields for social snippets.
2. Facebook
• Feature/Setting: Graph API `/me/feed` using Page Access Token for scheduling posts; attach photo/video via `/me/photos`, schedule with `scheduled_publish_time`.
3. Instagram
• Feature/Setting: Instagram Graph API `/user/media`, `publish_time`, content push with media and captions, use OAuth; stories via `/user/stories`.
4. LinkedIn
• Feature/Setting: Share API `/ugcPosts`, configure authorization; specify contentType, visibility ("PUBLIC"), and media object.
5. Twitter/X
• Feature/Setting: v2 API `/tweets`, OAuth 2.0 Bearer Token, schedule via third-party service (e.g., Buffer, Hootsuite API).
6. Google My Business
• Feature/Setting: GMB API `/accounts/{accountId}/locations/{locationId}/localPosts`, include offer type, CTA, photo, and scheduling info.
7. Buffer
• Feature/Setting: Buffer API `/1/updates/create.json` to queue posts for multiple channels; configure timing and profile IDs.
8. Hootsuite
• Feature/Setting: Hootsuite Platform API `/messages` endpoint; set post body and scheduled publish timestamp.
9. Medium
• Feature/Setting: Medium API `/v1/users/{userId}/posts`; set tags, canonical URL, and publish status "public".
10. Pinterest
• Feature/Setting: Pinterest API `/v5/pins`, scheduling not native, use approved partners for queueing.
11. Tumblr
• Feature/Setting: Tumblr API `/v2/blog/{blog-identifier}/post`, OAuth and pre-set queues for scheduled publish.
12. Zapier
• Feature/Setting: Zap "Schedule" trigger linked to “Publish Post” action for WordPress/Facebook/LinkedIn/Instagram using relevant APIs.
13. Shopify
• Feature/Setting: Admin API `/admin/api/2023-07/blogs/{blog_id}/articles.json` for timed blog/news posts to e-commerce site.
14. Mailchimp
• Feature/Setting: Campaigns API `POST /campaigns`, trigger blog post -> social channel auto-email, social card inclusion.
15. Drupal
• Feature/Setting: JSON:API or REST module `/jsonapi/node/article`, publish field, featured media, tags.
16. VK (VKontakte)
• Feature/Setting: VK API `wall.post`, use `publish_date` parameter, group token for company page.
17. Reddit
• Feature/Setting: Reddit API `/api/submit`; OAuth, “scheduled post” via Reddit Enhancement Suite or third party.
18. YouTube
• Feature/Setting: YouTube Data API `/videos`, set `publishAt` field, title/description/image for new product videos.
19. Trello
• Feature/Setting: Trello API `/1/cards`, move post cards between scheduling/planning lists, attach assets.
20. Discord
• Feature/Setting: Discord Webhook to designated channel, payload includes post copy, image URLs, schedule via automation service.
21. Slack
• Feature/Setting: Slack API `chat.scheduleMessage`, channel ID and post timestamp, auto notifications for marketing team.
22. Salesforce Marketing Cloud
• Feature/Setting: Content Builder API, create/schedule posts to social channels directly from CRM updates.
Benefits
4.1. Maintains consistent and frequent outreach on all relevant digital channels with minimal manual touch.
4.2. Reduces risk of missed campaigns or inconsistent timing in competitive aluminum frames market.
4.3. Enables precise analytics tracking across platforms, for iterative campaign optimization.
4.4. Frees staff resources previously spent on repetitive posting, focusing effort on creative and strategic tasks.
4.5. Responsively updates target audience of important product and industry information, improving loyalty and lead generation.
4.6. Streamlines collaborative workflow across regional or global marketing teams.
Marketing and Relationship Management