Marketing and RetentionPurpose
1.2. Centralize campaign analytics from email, SMS, ads, and social channels into a unified dashboard.
1.3. Automatedly capture opens, clicks, conversions, replies, and unsubscribes to enable rapid performance tuning.
1.4. Automates manual aggregation for data-driven marketing, revenue boosting, and client retention tactics.
1.5. Support detailed segmentation, trend analysis, and trigger actionable workflows using real-time engagement data.
Trigger Conditions
2.2. Incoming real-time events (email opened, link clicked, SMS replied, ad conversion, social share, etc.).
2.3. Weekly, daily, or custom time-based automation for campaign metrics retrieval.
2.4. Thresholds met (e.g., >100 clicks, CTR drops below X%).
2.5. API/webhook event triggers from marketing platforms signalling fresh engagement.
Platform Variants
• Feature/Setting: Configure Webhooks or Campaign Reports endpoint (GET /reports/{campaign_id}) to automate engagement metric fetch on new campaign send.
3.2. HubSpot
• Feature/Setting: Marketing Email Events API (/email/public/v1/events) automates retrieval of open/click data per contact.
3.3. ActiveCampaign
• Feature/Setting: API v3 automates metrics extraction via /api/3/campaigns/{id}/report with scheduled fetch.
3.4. Klaviyo
• Feature/Setting: Metrics API automates event logs (“Opened Email”, “Clicked Email”) for each campaign.
3.5. Brevo (formerly SendinBlue)
• Feature/Setting: SMTP API Webhooks automator for events like delivered, opened, clicked, bounced.
3.6. Salesforce Marketing Cloud
• Feature/Setting: REST API (Messages/Interactions) automates campaign event metrics.
3.7. Constant Contact
• Feature/Setting: Reporting API (GET /emails/{campaign_id}/tracking) automates tracking open/click performances.
3.8. GetResponse
• Feature/Setting: Campaigns API (GET /campaigns/{campaignId}/statistics) automates aggregating all metrics.
3.9. Zoho Campaigns
• Feature/Setting: API v2.0 (GET /campaigns/info) automates fetching campaign summary events.
3.10. Twilio SMS
• Feature/Setting: Event Webhooks automates SMS delivery and engagement analytics retrieval.
3.11. Facebook Ads
• Feature/Setting: Marketing API (GET /{ad-id}/insights) automates campaign clicks/impressions capture.
3.12. Google Ads
• Feature/Setting: Ads API Reports automates metrics like impressions, CTR, and conversions.
3.13. LinkedIn Ads
• Feature/Setting: Marketing Analytics API automates click, impression, and engagement extraction.
3.14. Instagram Graph API
• Feature/Setting: IG Insights endpoint automates story/post engagement metrics for campaigns.
3.15. YouTube Data API
• Feature/Setting: Analytics endpoint automates video campaign view and engagement data.
3.16. Mailjet
• Feature/Setting: Event/API v3 event automates real-time webhook for open/click/bounce metrics.
3.17. Emma
• Feature/Setting: Events API automates email read, click, and opt-out data.
3.18. Mandrill
• Feature/Setting: Webhook for email events and Messages API automates engagement report pulls.
3.19. Moosend
• Feature/Setting: Campaign Reports API automates every metric relevant to sends and opens.
3.20. Drip
• Feature/Setting: Subscriber Activity API automates email engagement event aggregation.
3.21. SendGrid
• Feature/Setting: Event Webhook automates sending open/click/bounce/unsubscribe to automator.
3.22. Pipedrive Campaigns
• Feature/Setting: Email Performance API automates campaign-specific engagement metric retrieval.
Benefits
4.2. Real-time automation ensures immediate insight into campaign performance metrics.
4.3. Automatedly combines data across platforms for comprehensive, multi-channel campaign analytics.
4.4. Automating triggers can launch retargeting, re-engagement, or escalation workflows instantly.
4.5. Automation supports data-driven optimization to increase conversions and customer retention rates.
4.6. Ensures all compliance (opt-outs, unsubscribe automation) is reliably managed with no manual intervention.
4.7. Automates notification to marketing and management when critical thresholds or anomalies detected.