Drip marketing campaigns for lapsed clients

Purpose

1.1. Automate re-engagement of lapsed barber shop clients by sending a sequence of personalized marketing messages.
1.2. Automatedly nurture client relationships to boost repeat bookings and revenue.
1.3. Support automated promotional offers, appointment reminders, and branded content to re-capture client interest.
1.4. Automate segmentation based on inactivity duration and previous booking behavior.
1.5. Automating drip campaigns ensures consistent, timely outreach with minimal manual input.

Trigger Conditions

2.1. Automated detection when a client has not booked an appointment within a set period (e.g., 4 weeks).
2.2. Trigger automation by CRM activity logs, client inactivity metrics, or booking system events.
2.3. Client is categorized as “lapsed” by workflow conditions in the automator.
2.4. Initiation upon status change from “active” to “lapsed” in scheduling or POS API.
2.5. Trigger automates when historical booking patterns drop below a defined frequency threshold.

Platform variants

3.1. Mailchimp
• Feature/Setting: Automate customer journey for lapsed segments; Configure “Customer Journey Builder” with inactivity segment and auto-triggered email series.
3.2. HubSpot
• Feature/Setting: Use “Workflows” API to automate drip emails based on last interaction date filter.
3.3. Twilio SendGrid
• Feature/Setting: Automation using “Marketing Campaigns” API; program scheduled email sends to lapsed users via contact list segmentation.
3.4. ActiveCampaign
• Feature/Setting: Build automations in “Automations” tab to automate multi-step drip campaigns for non-engaged contacts.
3.5. Klaviyo
• Feature/Setting: Automatable flows using “Flows” for targeting users based on last purchase or booking date field.
3.6. Salesforce Marketing Cloud
• Feature/Setting: Automate journeys with “Journey Builder”; define entry events for lapsed contacts.
3.7. Constant Contact
• Feature/Setting: Automated “Email Automation” series by selecting lapsed class in contact management and scheduling recurring nurturing emails.
3.8. Zoho Campaigns
• Feature/Setting: Set up workflow rules with inactivity filter to automate lapsed subscriber email sequence.
3.9. Omnisend
• Feature/Setting: Create an “Automation Workflow” triggered by inactivity tag for automated, multi-step messaging.
3.10. Moosend
• Feature/Setting: Use “Automation Workflow builder”; trigger drip sequence when user not active for set days.
3.11. Sendinblue (Brevo)
• Feature/Setting: “Automation” editor; trigger email campaign for contacts segment tagged as inactive.
3.12. MailerLite
• Feature/Setting: Create Automation with delay and filter for last activity date for automated re-engagement drip.
3.13. Drip
• Feature/Setting: Use the “Workflow” automator with “No Purchase Since” trigger to automate emails aimed at lapsed clients.
3.14. Intercom
• Feature/Setting: Automated message series activated from a custom event such as last appointment date surpassing set interval.
3.15. Customer.io
• Feature/Setting: “Campaign Trigger” set for inactivity-based automated drip messaging.
3.16. Iterable
• Feature/Setting: Create “Workflow Studio” automations using last engagement condition for tailored reactivation campaigns.
3.17. SendPulse
• Feature/Setting: “Automation 360”; automate drip sequence for clients filtered by last booking timestamp.
3.18. GetResponse
• Feature/Setting: “Marketing Automation” for setting condition-based drip on last engagement actions.
3.19. SMS via Twilio
• Feature/Setting: Automated SMS trigger via “Programmable Messaging API” after inactivity detected in CRM.
3.20. WhatsApp Business API
• Feature/Setting: Automate message templates sent to lapsed clients after workflow identifies inactivity period.
3.21. Google Ads
• Feature/Setting: Configure automated retargeting ads for audiences with recent lapse from custom audience segment.
3.22. Facebook Messenger (Meta for Developers)
• Feature/Setting: Automate message sequence via Messenger API based on CRM inactivity trigger.
3.23. Dynamics 365 Marketing
• Feature/Setting: “Customer Journeys” automate multi-channel outreach to segments defined by inactivity.
3.24. SMSBump (for Shopify)
• Feature/Setting: Automated SMS drip to segmented lapsed clients via inactivity triggers.

Benefits

4.1. Automates consistent and timely re-engagement outreach for barber shop clients.
4.2. Increases booking rates by automating personalized incentives and follow-ups.
4.3. Automator-driven campaign scheduling reduces manual marketing labor.
4.4. Enables precise targeting with automated segmentation logic.
4.5. Improves client retention using data-driven automation flows for reactivation.
4.6. Supports multi-channel automated marketing for broader client coverage.
4.7. Automated analytics feedback to adjust campaign parameters for optimal results.