Marketing and Social Media AutomationPurpose
1.2. Automatically reposts or shares these reviews to selected marketing and social media channels as new content.
1.3. Streamlines the marketing and reputation management process by automatedly distributing positive customer feedback to boost brand credibility, attract new diners, and improve online presence.
1.4. Reduces manual effort and response time in leveraging user-generated content as part of ongoing promotions and customer engagement automations.
1.5. Enhances customer trust by automatedly showcasing real testimonials across digital touchpoints.
Trigger Conditions
2.2. Review contains relevant keywords (e.g., “Fujian,” “delicious,” “authentic,” “best restaurant”).
2.3. Pre-set time intervals or thresholds (e.g., every 2 hours, every 5 positive reviews received).
2.4. Approval by human moderator (optional automation breakpoint).
Platform Variants
• Feature/Setting: Google My Business API — fetch reviews using the “accounts.locations.reviews.list” endpoint.
3.2. Facebook
• Feature/Setting: Facebook Graph API — automate fetching reviews from the “/ratings” edge and posting with “/feed” endpoint.
3.3. Instagram
• Feature/Setting: Instagram Graph API — automate reposting user-tagged stories/posts using the “/media” and “/stories” endpoints.
3.4. Yelp
• Feature/Setting: Yelp Fusion API — automatedly retrieve recent reviews from “/businesses/{id}/reviews”.
3.5. TripAdvisor
• Feature/Setting: TripAdvisor Content API — automate pulling reviews and sharing extracted quotes.
3.6. Twitter (X)
• Feature/Setting: Twitter API v2 — automate quote tweets of user praise or reviews using “POST /2/tweets”.
3.7. LinkedIn
• Feature/Setting: LinkedIn API — automate posting testimonials to Company Page updates via “ugcPosts” endpoint.
3.8. Slack
• Feature/Setting: Slack Incoming Webhooks — automate posting reviews to marketing or management channels.
3.9. WordPress
• Feature/Setting: REST API “/wp/v2/posts” — automate creation of a new blog post with embedded testimonial content.
3.10. Mailchimp
• Feature/Setting: Campaigns API — automate creation of email campaigns that feature recent positive reviews.
3.11. Microsoft Teams
• Feature/Setting: Webhook Connector — automate postings to designated channels with customer praises.
3.12. Discord
• Feature/Setting: Discord Webhooks — automated delivery of user testimonials to community servers.
3.13. Telegram
• Feature/Setting: Bot API — automate pushing reviews to target channels or groups using “sendMessage”.
3.14. WhatsApp Business
• Feature/Setting: WhatsApp Cloud API — automate messaging of reviews/testimonials to opted-in subscribers.
3.15. Google Sheets
• Feature/Setting: Google Sheets API — automate logging and highlighting of positive reviews for reporting/analysis.
3.16. SendGrid
• Feature/Setting: SendGrid Email API — automate broadcasting testimonial-based emails.
3.17. Pinterest
• Feature/Setting: Pinterest API — automate creation of pins featuring customer quotes.
3.18. Shopify
• Feature/Setting: Admin API — automate updating homepage/testimonial section with latest customer reviews.
3.19. Zendesk
• Feature/Setting: Ticket API — automate opening tickets for reviews requiring a follow-up or repost approval.
3.20. Zapier
• Feature/Setting: Webhooks and App Automation — orchestrate multi-platform repost automations using “Webhooks by Zapier”.
3.21. Buffer
• Feature/Setting: Buffer API — automate scheduled posts of reviews/testimonials across multiple social accounts.
3.22. Hootsuite
• Feature/Setting: Hootsuite API — automate queueing and posting testimonials on connected networks.
Benefits
4.2. Automates multi-platform distribution of authentic testimonials, maximizing online word-of-mouth.
4.3. Accelerates customer engagement by automatedly sharing real experiences in near real-time.
4.4. Increases operational efficiency by removing repetition through marketing process automation.
4.5. Supports ongoing promotion, customer trust, and reputation management initiatives through a seamless automated reposting framework.