Marketing and Social Media**Purpose**
1.2. Reduce staff workload, enabling focus on food preparation and in-person service.
1.3. Ensure brand consistency in messaging across platforms for Acaraje-focused queries—menu, location, hours, allergies, and events.
1.4. Increase engagement and booking conversions by quickly resolving customer doubts and guiding them to reservations or orders.
1.5. Capture leads and analytics on inquiry types for future marketing refinement.
**Trigger Conditions**
2.2. Form submissions from the restaurant’s website or Google My Business.
2.3. Incoming WhatsApp/SMS requesting menu, address, business hours, allergen info, or reservation details.
2.4. Facebook/Instagram inbox or comment referencing typical customer queries.
2.5. Review postings that are eligible for templated follow-up (e.g., questions on TripAdvisor, Google Reviews).
**Platform Variants**
• Feature/Setting: SMS webhook; configure Twilio Messaging Service to route incoming keywords like “menu” or “hours” to auto-reply logic.
3.2. **SendGrid**
• Feature/Setting: Inbound Parse Webhook; configure to detect inquiry patterns and trigger templated responses.
3.3. **Facebook Messenger API**
• Feature/Setting: Messenger Webhook; identify question intents via NLP, reply with FAQ responses using the Send API.
3.4. **Instagram Graph API**
• Feature/Setting: Instagram Messenger endpoint; set up to auto-respond to DM triggers for menu or reservation requests.
3.5. **WhatsApp Business Cloud API**
• Feature/Setting: Message Webhook & Template Messages; map keywords to WhatsApp Message Templates for instant responses.
3.6. **Google My Business API**
• Feature/Setting: Q&A endpoints; monitor incoming questions, auto-reply to FAQs using the Questions.list and Questions.create endpoints.
3.7. **Outlook 365**
• Feature/Setting: Mail Flow Rule; detect structured subject lines or message patterns and auto-forward to canned response.
3.8. **Zendesk Support**
• Feature/Setting: Triggers; configure for keyword-based auto-replies to new tickets marked as “Common Query.”
3.9. **Intercom**
• Feature/Setting: Operator Rules; use rules to send instant answers in chat for recognized customer intents.
3.10. **Freshdesk**
• Feature/Setting: Scenario Automation for tickets tagged as “FAQ” to send pre-approved response macros.
3.11. **Slack**
• Feature/Setting: Incoming Webhooks with keyword listeners in public/private channels for group customer inquiries.
3.12. **Shopify**
• Feature/Setting: Shopify Flow for automated message in response to chat or order inquiries with repetitive patterns.
3.13. **Zapier**
• Feature/Setting: Email Parser and SMS trigger actions for sending automatic FAQ responses to processed input.
3.14. **HubSpot CRM**
• Feature/Setting: Conversation Workflows; configure for predefined customer questions routed to instant reply bots.
3.15. **Mailchimp**
• Feature/Setting: Automated Reply Templates for campaign replies matching common inquiry triggers.
3.16. **Telegram Bot API**
• Feature/Setting: Bot listens for specific question patterns and sends matching canned texts via sendMessage endpoint.
3.17. **Viber API**
• Feature/Setting: Public Account Message Events; configure for auto-responses to inbound consumer questions.
3.18. **Microsoft Teams**
• Feature/Setting: Power Automate trigger for chat keywords, posting standardized reply with Acaraje information.
3.19. **Drift**
• Feature/Setting: Playbooks to guide users through answers for the most frequent queries in website chat.
3.20. **Dialogflow**
• Feature/Setting: Intents mapped to common restaurant FAQ; webhook to route detected questions to message outputs.
**Benefits**
4.2. Standardizes communication, maintaining brand voice across channels.
4.3. Minimizes repetitive staff work and errors in information delivery.
4.4. Maximizes engagement and supports higher conversion rates for bookings and takeout orders.
4.5. Provides ongoing data for improving marketing campaigns and identifying evolving customer interests.