Promotion of daily specials via messaging platforms

Purpose

1.1. Automatically send daily specials of the acarajé restaurant to customers via multiple messaging channels, ensuring timely promotion and customer engagement.
1.2. Gather special dish details from a central calendar, update messaging templates, and broadcast to subscriber lists across SMS, chat apps, and email.
1.3. Track engagement by monitoring delivery and open rates for optimization and reporting purposes.

Trigger Conditions

2.1. Scheduled time (e.g., 9:00 AM daily) on business days.
2.2. Manual update by marketing manager upon new special item availability.
2.3. Change detected in an online specials menu or Google Sheet feed.

Platform Variants

3.1. Twilio SMS
• Feature/Setting: "Programmable SMS" API; send bulk SMS.
• Sample: Configure to pull daily special from Google Sheets and broadcast via /Messages endpoint.
3.2. WhatsApp Business API
• Feature/Setting: "Templates Message" API for broadcast.
• Sample: Register daily specials template; send using /messages endpoint.
3.3. Telegram Bot API
• Feature/Setting: "sendMessage" method.
• Sample: Bot pulls special from calendar, posts to channel via /sendMessage.
3.4. Facebook Messenger Platform
• Feature/Setting: "Send API".
• Sample: Use /me/messages to distribute menu updates to subscribers.
3.5. Instagram Messaging API
• Feature/Setting: Automated DMs via Instagram Graph API.
• Sample: /me/messages endpoint with menu promo content.
3.6. Viber API
• Feature/Setting: "Send Messages" API.
• Sample: Use /pa/send_message with specials image and text.
3.7. WeChat Official Account API
• Feature/Setting: Mass messaging with /cgi-bin/message/mass/send.
• Sample: Construct JSON message for the day's special.
3.8. Line Messaging API
• Feature/Setting: /push API.
• Sample: Deliver updated special via push message.
3.9. Signal REST API
• Feature/Setting: /v2/send endpoint.
• Sample: Automate sending special’s text/image to contacts list.
3.10. Apple Business Chat API
• Feature/Setting: Message automation via Customer Service Platform.
• Sample: Program triggers to send template message with the special.
3.11. SendGrid
• Feature/Setting: Mail Send API.
• Sample: Generate branded emails, send to customer list with daily feature.
3.12. Mailchimp API
• Feature/Setting: Automations/Transactional API.
• Sample: Trigger email campaign on new menu upload.
3.13. Slack API
• Feature/Setting: chat.postMessage method.
• Sample: Send notification to community channel at regular intervals.
3.14. Microsoft Teams API
• Feature/Setting: Incoming Webhooks.
• Sample: Auto-post menu graphic and copy to team.
3.15. Discord Webhooks
• Feature/Setting: Webhook execution URL.
• Sample: Post announcement with daily offer in foodies channel.
3.16. KakaoTalk API
• Feature/Setting: "KakaoTalk Channel" messages.
• Sample: Scheduled push of special menu update.
3.17. SMSGlobal API
• Feature/Setting: REST SMS API.
• Sample: Integrate to send promotional texts to registered phone numbers.
3.18. ClickSend SMS API
• Feature/Setting: "Send SMS" endpoint.
• Sample: Schedule text out on daily update.
3.19. Zendesk Sunshine Conversations
• Feature/Setting: Message API.
• Sample: Broadcast special via multiple chat channels.
3.20. HubSpot Marketing API
• Feature/Setting: Email automation and workflows.
• Sample: Trigger automated promo email on daily special entry.

Benefits

4.1. Ensures all customer segments receive up-to-date daily specials regardless of preferred messaging platform.
4.2. Reduces manual effort for staff, minimizes risk of errors and delays.
4.3. Increases customer engagement and foot traffic with timely, personalized outreach.
4.4. Provides measurable marketing results through delivery, open, and engagement tracking.
4.5. Scalable setup; additional channels or subscribers seamlessly added to the flow.