Marketing and Social MediaPurpose
1.2. Maintain regular visibility and branding for the Acaraje restaurant, reaching local customers and tourists consistently.
1.3. Align social campaigns to special events, new menu launches, and cultural celebrations unique to Brazilian street food.
1.4. Eliminate manual management of multiple accounts, minimize human error, and maximize post timing for audience reach.
Trigger Conditions
2.2. Event-based triggers: Menu updates, new reviews, or special offers published internally.
2.3. User input: Manager submits new campaign via web form or CRM.
2.4. External data triggers: Instagram DM received, engagement spikes, or trending regional hashtags.
Platform Variants and API/Function Configurations
• Feature: Publish API
• Config: POST scheduled post to /{page-id}/feed endpoint.
3.2. Instagram Business
• Feature: Instagram Graph API
• Config: Schedule content using /media and /media_publish endpoints.
3.3. Twitter/X
• Feature: v2 Tweets API
• Config: POST scheduled tweet with images or promotions.
3.4. LinkedIn Company Pages
• Feature: LinkedIn Marketing API
• Config: Schedule shareArticle or shareUpdate via /ugcPosts endpoint.
3.5. TikTok
• Feature: Content Publishing API
• Config: POST video asset with scheduling timestamp.
3.6. TikTok Business Suite
• Feature: Mass scheduling tools
• Config: Queue multiple posts in content calendar view.
3.7. YouTube
• Feature: YouTube Data API v3
• Config: Insert video with ‘scheduled’ privacyStatus.
3.8. WhatsApp Business
• Feature: WhatsApp Business API
• Config: Send scheduled broadcast messages using Messages endpoint.
3.9. Pinterest
• Feature: Pinterest Content API
• Config: Schedule POST to /pins/create endpoint for campaign boards.
3.10. Google My Business
• Feature: Business Posts API
• Config: Schedule add location posts with special menu items.
3.11. Telegram
• Feature: Bot API
• Config: Use sendMessage or sendPhoto on timer trigger.
3.12. Slack
• Feature: Incoming Webhooks
• Config: Automated marketing message delivery at preset times.
3.13. Buffer
• Feature: Buffer Queue API
• Config: Automate add post to multiple social account queues.
3.14. Hootsuite
• Feature: Hootsuite Scheduling API
• Config: Schedule posts via addMessage endpoint.
3.15. Sprout Social
• Feature: Publishing API
• Config: Automate content calendar entries with specified release dates.
3.16. Sendible
• Feature: Sendible API
• Config: Initiate scheduled social campaigns targeting profiles.
3.17. Zapier
• Feature: Social posting integrations
• Config: Automate flows: e.g., Google Sheet row triggers Instagram post.
3.18. Mailchimp
• Feature: Email campaign scheduling
• Config: Scheduled announcements to mailing list, integrating social sharing.
3.19. HubSpot
• Feature: Social Publishing
• Config: Schedule social media posts from CRM dashboard.
3.20. Salesforce Marketing Cloud
• Feature: Social Studio API
• Config: Automate multi-channel post scheduling via CreatePost endpoint.
3.21. Later.com
• Feature: Calendar Scheduler
• Config: Drag drop media to time slot, automate posting to Instagram/Facebook.
3.22. Zoho Social
• Feature: Scheduled Posting
• Config: Add content to SmartQ automatic best time scheduler.
3.23. Crowdfire
• Feature: Automated RSS Posting
• Config: Schedule new blog/menu items feed to Twitter/Instagram.
3.24. ContentCal
• Feature: Automated Publish
• Config: Preload campaign series for automatic timed release.
Benefits
4.2. Frees staff from repetitive posting, enabling focus on creative and operational priorities.
4.3. Optimized post timing boosts engagement and campaign results across platforms.
4.4. Data-driven targeting leverages audience insights—schedule posts when followers are most active.
4.5. Supports multi-channel reach with role-based access for collaboration and oversight.
4.6. Minimizes errors and ensures compliance with regional campaign guidelines.
4.7. Performance tracking possible via integrated analytics, facilitating iteration and ROI measurement.