Marketing and Social MediaPurpose
1.2. Automated scheduling allows bead store owners to maintain a consistent social media presence without manual effort.
1.3. Automation supports launching new products, holiday promotions, and flash sales with precise timing across all targeted networks.
1.4. Automates content diversity, including product images, video demos, customer testimonials, and limited-time offers.
1.5. Ensures posts are tailored to each platform’s best practices (e.g., hashtags for Instagram, character count for Twitter/X, format for Facebook).
1.6. Automates tracking of post performance metrics for later analysis.
Trigger Conditions
2.2. Manual instigation through an internal dashboard for spontaneous promotions.
2.3. Automated trigger from approval queue (product images/descriptions approved for marketing).
2.4. Automated trigger on stock levels (e.g., post when new bead varieties are restocked).
2.5. Automated repeat posting sequence until a specified end date or stock depletion.
Platform Variants
• Feature/Setting: automate scheduled publishing via `/page-id/feed` API.
• Config: Set access token, content, and `scheduled_publish_time`.
3.2. Instagram Graph API
• Feature/Setting: automate image and story posting via `/media` endpoints.
• Config: Credentials, image URL, caption, and publish time.
3.3. Twitter/X API
• Feature/Setting: automate tweet scheduling using `POST /2/tweets` endpoint.
• Config: OAuth credentials and payload with message/timestamp.
3.4. LinkedIn Marketing API
• Feature/Setting: automate company updates via `/ugcPosts`.
• Config: Auth token, post body, and scheduling param.
3.5. Pinterest API
• Feature/Setting: automate Pin creation to boards via `/pins/` endpoint.
• Config: Board ID, image, description, and scheduled push time.
3.6. TikTok for Developers
• Feature/Setting: automate video upload and caption schedule via `/video/upload/` endpoint.
• Config: Developer key, video file, caption, and time.
3.7. YouTube Data API
• Feature/Setting: automate video posting and metadata scheduling via `/videos` or `/liveBroadcasts`.
• Config: Auth, video file, title, and publishAt.
3.8. Tumblr API
• Feature/Setting: automate scheduled photo/text posts via `/posts` endpoint.
• Config: Blog name, content, state: "queue", and publish_on date.
3.9. Reddit API
• Feature/Setting: automate submission to targeted subreddits via `/api/submit`.
• Config: Subreddit, type (“self” or “link”), title, and post time.
3.10. Buffer API
• Feature/Setting: automate scheduled posting queue management.
• Config: Channel tokens, content, scheduled_at.
3.11. Hootsuite API
• Feature/Setting: automate queue insertion to multiple social accounts.
• Config: Profiles, content, and `scheduledSendTime`.
3.12. Sprout Social API
• Feature/Setting: automate social profile posting pipelines.
• Config: Content, destination profile, publish timestamp.
3.13. Google My Business API
• Feature/Setting: automate local business updates/posts via `/accounts/{accountId}/locations/{locationId}/localPosts`.
• Config: Credentials, post details, scheduled publish timestamp.
3.14. Telegram Bot API
• Feature/Setting: automate bead product announcements to channels via `/sendMessage` with scheduled logic.
• Config: Bot token, chat ID, content, and time-based automation.
3.15. Discord API
• Feature/Setting: automate posts to bead community channels via Webhooks.
• Config: Webhook URL, message content, scheduled run via external automator.
3.16. WhatsApp Business API
• Feature/Setting: automate bead promo messages to customer lists via `messages` endpoint.
• Config: API token, group/contact IDs, content, schedule logic in automator.
3.17. Slack API
• Feature/Setting: automate new bead arrival notifications to marketing channels via `/chat.postMessage`.
• Config: OAuth token, channel, message, scheduled with automation logic.
3.18. Shopify API
• Feature/Setting: automate social sharing on Shop's connected Facebook, Pinterest, and Google properties via `/admin/api/`.
• Config: Product triggers, channel credentials, and delay/post schedule.
3.19. Zapier Platform UI
• Feature/Setting: automate multi-platform posting from beads catalog entries using “Schedule” with “Action” steps.
• Config: Catalog trigger, configure action workflows for each network and schedule.
3.20. Mailchimp Social Campaigns
• Feature/Setting: automate Facebook/Instagram bead promos via Campaign “Scheduled social posts”.
• Config: Audience segments, content, and schedule calendar.
3.21. SocialBee API
• Feature/Setting: automate evergreen post queues across all major platforms.
• Config: Content pools, platform assignments, timed roll-out.
3.22. Vimeo API
• Feature/Setting: automate product video teasers via `/videos` endpoint with publish time set.
• Config: Account auth, video, title, description, publish_at.
3.23. WordPress REST API
• Feature/Setting: automate blog/social content for new bead arrivals via `/wp/v2/posts`.
• Config: Auth, post body, scheduled date.
Benefits
4.2. Automation increases consistency, frequency, and reliability in product marketing campaigns.
4.3. Automator handles multi-platform scheduling, preventing missed posts during peak periods.
4.4. Automating cross-platform publishing helps align bead campaigns for maximum impact and reach.
4.5. Automated analytics data collection supports data-driven improvements to marketing.
4.6. Enables automatable scaling as the bead store grows, supporting new channels seamlessly.
4.7. Automatedly posts at optimal times for each audience, increasing engagement and ROI.
4.8. Reduces human error, ensuring all product images, hashtags, and links are consistently formatted every time.
4.9. Automates compliance with platform scheduling policies and content guidelines.
4.10. Automating scheduled posts frees staff to focus on creative product development, not routine marketing tasks.