Marketing and Social MediaPurpose
1.2. Automating this ensures clients are informed of offerings, promotions, or seasonal services, increasing engagement and booking rates.
1.3. The automation workflow covers multi-channel delivery: email, SMS, social, push notifications, and website updates for maximal outreach.
1.4. Enables automated segmentation based on client history for targeted outreach during launches.
Trigger Conditions
2.2. Manual launch announcement trigger from marketing dashboard.
2.3. Scheduled date/time for service go-live.
2.4. Change in service catalog detected via API/webhook.
2.5. Executive approval in project management platform.
Platform Variants
3.1. Twilio SMS
• Feature/Setting: SMS Messaging API — automate personalized SMS blasts to client lists using Twilio Programmable SMS.
3.2. SendGrid
• Feature/Setting: Transactional Email API — automate launch announcements to segmented email lists, HTML templates, and message scheduling.
3.3. Mailchimp
• Feature/Setting: Campaign Builder API — automates campaign creation, segment targeting, and A/B testing for new service emails.
3.4. HubSpot
• Feature/Setting: Marketing Workflows — automates multi-channel announcements, triggers, and lead scoring on engagement.
3.5. ActiveCampaign
• Feature/Setting: Automations — automates multi-step campaign launching, split by user segments and behaviors.
3.6. Salesforce
• Feature/Setting: Process Builder — automates task assignment and mass email outreach upon new service records.
3.7. Facebook Pages/Meta
• Feature/Setting: Publishing API — automates instant and scheduled posts to business page followers for new launches.
3.8. Instagram
• Feature/Setting: Instagram Graph API — automate service announcement posts and stories with direct links to booking.
3.9. WhatsApp Business
• Feature/Setting: Business API — automates bulk service updates and two-way client communication.
3.10. Google My Business
• Feature/Setting: Google My Business API — automates new post creation and service listing updates to Google Search.
3.11. Slack
• Feature/Setting: Incoming Webhooks — automate alerts to internal teams and create custom notifications for launch.
3.12. Discord
• Feature/Setting: Webhook automation — automates client updates and launch teasers in community channels.
3.13. Shopify
• Feature/Setting: Admin API Webhooks — automates product or service listing announcements upon catalog updates.
3.14. Calendly
• Feature/Setting: Event Created Webhook — automate client invitation to book or learn about new services.
3.15. Zapier
• Feature/Setting: Zap/Workflow Automation — automates multi-app triggers and actions for announcements.
3.16. Klaviyo
• Feature/Setting: Flow Builder — automate multi-step email or SMS pushes tailored to beauty clients.
3.17. Constant Contact
• Feature/Setting: Automated Email Campaigns — automates list management, drip announcements for launches.
3.18. Viber
• Feature/Setting: Public Account API — automate updates to client subscribers for new service availability.
3.19. Telegram
• Feature/Setting: Bot API — automate new service broadcasts in client-facing channels and groups.
3.20. Google Sheets
• Feature/Setting: Apps Script/API connection — automate dynamic tracking and logging of announcement results.
3.21. Pipedrive
• Feature/Setting: Workflow Automation — automates client communication on service launch and tracks engagement.
3.22. Trello
• Feature/Setting: Power-Up Automations — tracks and automates tasks tied to launch campaigns.
Benefits
4.2. Ensures consistent, automated messaging aligned with branding across SMS, email, and social platforms.
4.3. Provides automated client segmentation and targeting for personalized communication.
4.4. Tracks effectiveness of launch via automated analytics and feedback.
4.5. Minimizes human error and repeat work by automating all repetitive steps in launch communication.
4.6. Drives higher retention and revenue by automating the full launch-to-booking journey.