Announcing shows or auditions via email and SMS blasts

Purpose

 1.1. Inform and engage current and prospective audiences, cast members, and volunteers about upcoming shows or auditions via broad outreach.
 1.2. Increase event attendance, participation, and community awareness with timely, curated communications.
 1.3. Streamline efforts for marketing and audience engagement with automated, scheduled announcements.
 1.4. Consolidate notification efforts across email and SMS channels to maximize reach and minimize manual work.

Trigger Conditions

 2.1. New show or audition date added to the event calendar.
 2.2. Administrative approval of event marketing draft.
 2.3. Pre-set schedule (e.g., 14 days before event, recurring weekly reminders).
 2.4. Announcement triggered by website form submission or database update.
 2.5. Specific action in ticketing platform (show listing published).
 2.6. Manual trigger by marketing team for unscheduled blasts.

Platform Variants

 3.1. Twilio SMS
  • Feature/Setting: Messaging API — configure SMS send to recipient lists; set API Key and message template.
 3.2. SendGrid
  • Feature/Setting: Mail Send API — authenticate with API Key, define sender, recipient list, and dynamic announcement template.
 3.3. Mailchimp
  • Feature/Setting: Campaigns endpoint — connect API, select audience segment, configure subject and body, schedule send.
 3.4. Constant Contact
  • Feature/Setting: Email Campaigns API — authenticate, choose email list, insert announcement content, trigger send.
 3.5. ActiveCampaign
  • Feature/Setting: Automation trigger — select contact list, link appropriate automation, input event details in automation email/SMS blocks.
 3.6. Klaviyo
  • Feature/Setting: Flows — add trigger for event tag, compose announcement, assign relevant recipients.
 3.7. Moosend
  • Feature/Setting: Campaign API — generate campaign, specify recipient group, provide HTML/plaintext for show/audition announcement.
 3.8. Amazon SES
  • Feature/Setting: SendEmail action — programmatically set sender, recipients, subject, HTML/Plaintext body via SMTP/API.
 3.9. Nexmo (Vonage SMS)
  • Feature/Setting: SMS API — set up sender ID, define destination numbers, write message body, configure API credentials.
 3.10. Plivo
  • Feature/Setting: Message API — input source, destination, message body, configure API token for SMS to list.
 3.11. Postmark
  • Feature/Setting: Send Email API — assign server token, specify template (announcement), supply recipient(s).
 3.12. Mandrill
  • Feature/Setting: Messages/send endpoint — set key, prepare message payload, target email group, send.
 3.13. Brevo (formerly Sendinblue)
  • Feature/Setting: Transactional Email/SMS API — select sender/recipients, add personalized message, hit send via REST call.
 3.14. Emma
  • Feature/Setting: Mailings API — choose recipient list, build campaign with event info, schedule delivery.
 3.15. ClickSend
  • Feature/Setting: SMS/email API — supply contact list, compose show/audition notice, trigger batch send.
 3.16. Gupshup
  • Feature/Setting: Messaging API — configure channel (SMS/Email), input announcement text, list contacts, execute send.
 3.17. EZ Texting
  • Feature/Setting: Campaign trigger — upload contacts, craft message, launch campaign via API settings.
 3.18. Salesforce Marketing Cloud
  • Feature/Setting: Journey Builder trigger — link event data, configure audience segment, automate announcement email/SMS.
 3.19. HubSpot
  • Feature/Setting: Workflow trigger — select appropriate event, automate send to interested contact list.
 3.20. Zoho Campaigns
  • Feature/Setting: API Campaign Trigger — provide recipient list, choose dynamic content block, schedule or send now.
 3.21. MessageBird
  • Feature/Setting: SMS/Email API — define channel, input recipients and announcement, launch dispatch via API.
 3.22. Textlocal
  • Feature/Setting: Bulk SMS API — use API key to send message to contact group, set sender name and message content.
 3.23. Omnisend
  • Feature/Setting: Automation workflow — trigger based on event tag, set announcement block, define send logic.

Benefits

 4.1. Save time with automatic, multi-channel delivery of event information to stakeholders.
 4.2. Enhance engagement and response rates through personalized messaging and broad coverage.
 4.3. Reduce human error and administrative overhead in repetitive announcement tasks.
 4.4. Support segmented, data-driven outreach based on interest, attendance, or signup history.
 4.5. Provide quick, consistent updates to diverse audiences, maximizing show and audition visibility.