Automated newsletter distribution to subscribers

Purpose

1. Deliver curated updates, event news, ticketing info, cast announcements, and behind-the-scenes content to community theatre subscribers regularly via email.

2. Drive repeat attendance, encourage donations, foster engagement, and build community awareness for amateur theater productions.

3. Automate scheduling, personalization, audience segmentation, and analytics feedback for ongoing content optimization.

Trigger Conditions

1. Addition of new content or event in the scheduling database or Google Calendar.

2. New subscriber registration through website, form, or ticketing platform.

3. Scheduled recurring timer (e.g., every Friday at 10 AM) for campaign send.

4. Manual approval or content publication in a CMS.

5. Completion of previous campaign or upon positive RSVP for an upcoming performance.

Platform Variants

1. Mailchimp

3.1.1 Feature/API: Campaigns→Create Campaign; Automations→Email Triggers
3.1.2 Sample: Configure “Automated Newsletter” in Customer Journeys, select “Audience Added” as entry, map event content source to email body.

2. SendGrid

3.2.1 Feature/API: Marketing Campaigns API; Subuser API
3.2.2 Sample: POST /v3/marketing/singlesends, use dynamic templates with merge fields for personalized performance dates.

3. Campaign Monitor

3.3.1 Feature/API: transactional_send, scheduled_sends
3.3.2 Sample: Automate workflow to trigger draft when new content added; cron schedule weekly batch delivery.

4. Constant Contact

3.4.1 Feature/API: v3/contacts/events, email_campaigns
3.4.2 Sample: Event-triggered campaign from “Contacts Added” or “Event Created” webhook.

5. ActiveCampaign

3.5.1 Feature/API: Automation Start Triggers
3.5.2 Sample: Create “Newsletter” Automation; set “List Added” or “Custom Webhook” trigger; insert campaign template.

6. GetResponse

3.6.1 Feature/API: Newsletter Scheduling, Automation Event
3.6.2 Sample: Map Google Sheets new row to list signup and trigger workflow to send newsletter template.

7. Moosend

3.7.1 Feature/API: Automation Workflows, Trigger API
3.7.2 Sample: Segment on “Event Interest” tag, trigger on audience tag update, send multi-format newsletter.

8. Brevo (Sendinblue)

3.8.1 Feature/API: SMTP API, Automation Scenarios
3.8.2 Sample: Use “Transactional Email” on new list signup with dynamic content.

9. Klaviyo

3.9.1 Feature/API: Flows, Triggers API
3.9.2 Sample: “Scheduled Flow” for Community Theatre, branch by subscriber segment, use custom properties.

10. HubSpot

3.10.1 Feature/API: Workflows→Marketing Emails; List Enrollment Triggers
3.10.2 Sample: Newsletter workflow with contact property based triggers—like “First Registration Date”.

11. Salesforce Marketing Cloud

3.11.1 Feature/API: Journeys, Triggered Sends, REST API
3.11.2 Sample: “Audience Engagement” journey; triggered send when calendar is updated.

12. Zoho Campaigns

3.12.1 Feature/API: Autoresponders, Automation Triggers
3.12.2 Sample: Trigger newsletter on form submission or CRM update.

13. Mailjet

3.13.1 Feature/API: Campaigns API, Automation
3.13.2 Sample: POST to send campaign, trigger via webhook on new ticket sale.

14. AWeber

3.14.1 Feature/API: List Automation, Broadcast Scheduling
3.14.2 Sample: Subscriber joins “Theatre Fans”, broadcast campaign runs Thursdays.

15. Benchmark Email

3.15.1 Feature/API: Automation Pro, Event Triggers
3.15.2 Sample: Use “List Growth” event to trigger newsletter journey.

16. MailerLite

3.16.1 Feature/API: Automation Triggers, Scheduler
3.16.2 Sample: Newsletter workflow execution on user sign-up or RSS update.

17. Amazon SES

3.17.1 Feature/API: SendTemplatedEmail, Lambda Integration
3.17.2 Sample: Lambda function triggered by schedule, fetch latest blog, send via SES template.

18. Postmark

3.18.1 Feature/API: Email API, Templates
3.18.2 Sample: POST /email with newsletter template, triggered from ticketing webhook.

19. Google Workspace (Gmail API)

3.19.1 Feature/API: Messages.send, Scheduled Sends
3.19.2 Sample: Google Apps Script with trigger to send newsletter to filtered contact group.

20. Outlook 365 (Microsoft Graph API)

3.20.1 Feature/API: sendMail, Mailbox Rules
3.20.2 Sample: Scheduled Power Automate flow using Graph API to send campaign to all theatre audience contacts.

21. MoEngage

3.21.1 Feature/API: Campaign Automations, User Events
3.21.2 Sample: Trigger weekly audience campaign after user segment event “Registered for Show.”

Benefits

1. Saves manual effort in content collation, list pulls, and scheduling.

2. Ensures timely, consistent, and personalized communication for maximizing audience engagement.

3. Reduces errors in repetitive delivery and improves open rates via targeted, automated lists.

4. Provides rich analytics on audience behavior and campaign success for data-driven marketing.

5. Scales outreach as the subscriber list grows without increasing workload.