Collecting new subscriber information from ticket purchases

Purpose

 1.1. Capture detailed contact and marketing preferences from each ticket purchaser for ongoing audience engagement.
 1.2. Synchronize and centralize new subscriber data across email, CRM, SMS, and marketing tools.
 1.3. Enable personalized follow-up, segmented campaigns, and event updates while maintaining data compliance.
 1.4. Ensure every ticket transaction results in a potential loyal subscriber for the community theater’s audience growth and retention.

Trigger Conditions

 2.1. A completed ticket purchase, either online or via POS, for any registered theater event.
 2.2. Submission of a ticket order with contact email/phone provided.
 2.3. Form field indicating acceptance of marketing communications (optional checkbox).
 2.4. Receipt generation or payment completion trigger from sales platform.

Platform Variants

 3.1. Eventbrite
  • API: "Order Placed" webhook triggers; map fields email, name, custom fields.
  • Sample: Configure "Order Placed" webhook to POST purchaser data to workflow endpoint.
 3.2. Ticket Tailor
  • Feature: “New Order” webhook; configure delivery to intake endpoint for field mapping.
  • Sample: Enable “New Order” notifications under Integrations, paste workflow URL.
 3.3. Brown Paper Tickets
  • API: Download sales CSV via API or receive email confirmation of sale; parse buyer data.
  • Sample: Scheduled data pull with API key, parse new buyers since last check.
 3.4. Shopify (with theater event app)
  • API: "Order Create" webhook for digital event sales; configure endpoint to extract customer info.
  • Sample: Via Admin, add webhook: Event="Order Create", URL defined workflow endpoint.
 3.5. WooCommerce
  • API: "Order Created" webhook or Zapier extension; JSON payload with customer fields.
  • Sample: Webhooks > Add New > Topic: Order Created, URL workflow webhook.
 3.6. Square
  • API: Payment.created webhook; parse buyer info with "order_id" reference.
  • Sample: Add webhook at Developer Portal, subscribe to "payment.created" event.
 3.7. Stripe
  • API: "checkout.session.completed" event; capture customer_email, metadata.
  • Sample: Configure webhook via Stripe Dashboard for event="checkout.session.completed".
 3.8. Mailchimp
  • API: Batch subscribe endpoint; new attendees are added to Audience list via POST.
  • Sample: Use POST /lists/{list_id}/members JSON email, name; upsert=true.
 3.9. Constant Contact
  • API: Add Contact endpoint to append new subscribers to list.
  • Sample: POST /contacts with ticket buyer email and attributes.
 3.10. Salesforce
  • API: REST API Upsert to Contact or Lead objects; map fields from ticket data.
  • Sample: POST /services/data/vXX.0/sobjects/Contact/upsert (match on email).
 3.11. HubSpot
  • API: Contacts API createOrUpdate endpoint; set source as ticket platform.
  • Sample: POST /contacts/v1/contact/createOrUpdate/email/{address}.
 3.12. ActiveCampaign
  • API: Contact sync endpoint; supply email, custom fields.
  • Sample: POST /api/3/contacts; set automations for new contact.
 3.13. Google Sheets
  • API: AppendRow in Sheets API; use columns for email, event, date, opt-in.
  • Sample: POST to Sheets API v4, SpreadsheetID, Range “Subscribers!A:D”.
 3.14. Klaviyo
  • API: Track/Identify endpoints; push email and properties to ListID.
  • Sample: POST /api/v2/list/LIST_ID/members.
 3.15. SendGrid
  • API: Marketing Contacts endpoint; add/update contact with custom tags.
  • Sample: PUT /v3/marketing/contacts; supply event, source.
 3.16. Twilio SMS
  • API: Create Messaging Service Subscriber; opt-in confirmation SMS on ticket purchase.
  • Sample: POST to /Services/{ServiceSid}/PhoneNumbers.
 3.17. Slack
  • API: Post message to channel; alert marketing team of new subscriber with info.
  • Sample: chat.postMessage, #marketing, text with name/email.
 3.18. Airtable
  • API: Create record in "Subscribers" table; map fields from ticket system.
  • Sample: POST /v0/{baseId}/Subscribers, Body: {fields:{}}
 3.19. Zoho CRM
  • API: InsertRecords endpoint; create new lead/contact with ticket metadata.
  • Sample: POST to CRM endpoint Leads/Contacts module.
 3.20. Microsoft Dynamics 365
  • API: Create Contact; map fields from purchases, apply "Event Subscriber" tag.
  • Sample: POST /api/data/v9.0/contacts

Benefits

 4.1. Immediate enrichment of audience database for marketing segmentation.
 4.2. Reduced manual data entry, ensuring accuracy and consistency.
 4.3. Accelerated engagement with new patrons, boosting event attendance.
 4.4. Integrated consent management, enhancing compliance.
 4.5. Multi-channel readiness — email, SMS, social updates — for future campaigns.