Gathering and displaying testimonials from attendees

**Purpose**

1.1. Automate the collection of attendee testimonials across multiple digital channels immediately post-show, curate the content, and display chosen testimonials on web, email, and social platforms to boost audience engagement and trust for amateur/community theater productions.
1.2. Ensure feedback is solicited quickly while audience enthusiasm is high, providing marketing assets and fostering communal pride in performances.
1.3. Streamline testimonial workflow: prompt collection, intelligent moderation, multi-platform publication, compliance, and analytics.

**Trigger Conditions**

2.1. Event completion as noted in ticketing CRM or calendar.
2.2. Check-in or check-out scan by attendee at venue.
2.3. Post-performance time triggers (e.g., 1 hour after curtain call).
2.4. RSVP fulfillment status update in marketing automation platform.
2.5. Positive sentiment detected in attendee exit survey (survey response >= 8/10).

**Platform Variants**

3.1. **Twilio SMS**
• Feature/Setting: SMS API — Auto-send feedback requests on event end trigger; e.g., POST to `/Messages` with custom body and event metadata.

3.2. **SendGrid**
• Feature/Setting: Transactional Email API — Send testimonial solicitation emails to attendees via dynamic templates (`/mail/send` endpoint).

3.3. **Typeform**
• Feature/Setting: Form Webhooks — Capture testimonials submitted via custom feedback forms, trigger via POST to webhook URL.

3.4. **Google Forms**
• Feature/Setting: OnSubmit Trigger with Google Apps Script — Auto-collect form entries and feed to moderation sheet.

3.5. **Zapier**
• Feature/Setting: Automation workflow — Multi-app Zaps trigger testimonial request workflows post-event, including filtering and routing.

3.6. **Mailchimp**
• Feature/Setting: Automated Email Campaigns — Schedule follow-up drip campaigns capturing testimonials through personalized landing pages.

3.7. **SurveyMonkey**
• Feature/Setting: Response Collector — Distribute surveys and pull feedback via API upon event status update.

3.8. **Facebook Messenger**
• Feature/Setting: Send API — Auto-message event attendees with quick-reply feedback prompts and testimonial collection.

3.9. **Instagram Graph API**
• Feature/Setting: Hashtag Monitoring — Fetch posts with event-specific hashtags, extract testimonials, and moderate for display.

3.10. **LinkedIn Pages API**
• Feature/Setting: UGC (User Generated Content) Posts endpoint — Request and moderate testimonials posted on organization’s page.

3.11. **Slack**
• Feature/Setting: Slash Commands & Incoming Webhooks — Allow quick internal submission and review of testimonials by staff.

3.12. **Airtable**
• Feature/Setting: Form Views & Automations — Collect feedback via public forms and store, filter via Automation logic.

3.13. **HubSpot**
• Feature/Setting: Workflow Automation — Trigger testimonial requests on ticket close, store responses in custom feedback properties.

3.14. **Salesforce**
• Feature/Setting: Process Builder/Flow Builder — Automate outreach and log testimonials as task notes attached to attendee contact.

3.15. **Jotform**
• Feature/Setting: Webhook Integration — Feed new form submissions directly to curation pipelines.

3.16. **WordPress**
• Feature/Setting: Plugin APIs (e.g., WPForms, Gravity Forms) — Embed testimonial submission widgets with anti-spam and moderation.

3.17. **Shopify**
• Feature/Setting: Scripted Email Campaigns, Webhooks — Collect feedback on ticket purchases and display testimonials using Liquid templates.

3.18. **Microsoft Outlook 365**
• Feature/Setting: Power Automate Integration — Detect calendar event end, batch email feedback requests to attendee list.

3.19. **Discord**
• Feature/Setting: Bot Integration with Application Commands — Solicit testimonials via chat command; moderate in review channel.

3.20. **Google Data Studio**
• Feature/Setting: Data Source Linking API — Aggregate and visualize testimonial sentiment and volume over time.

3.21. **Trello**
• Feature/Setting: Card Automation (Butler) — Create new cards per testimonial for moderation workflow, label and move to publish list.

3.22. **Zendesk**
• Feature/Setting: Ticket Automation — Auto-generate feedback tickets post-event and track responses for testimonial use.

**Benefits**

4.1. Eliminates manual testimonial solicitation and data entry for efficiency and accuracy.
4.2. Increases testimonial conversion rate by reaching attendees at peak recall moments.
4.3. Provides multi-channel coverage to maximize audience reach and engagement.
4.4. Enables rapid publication after moderation, driving timely promotional cycles.
4.5. Centralizes testimonial management for legal, reputational, and performance monitoring.