Marketing & Audience EngagementPurpose
1.2. Boost ticket sales by leveraging historical purchase data for targeted outreach.
1.3. Foster community loyalty and repeat attendance for amateur theater groups.
1.4. Automate multi-channel outreach to reduce manual marketing effort and enhance audience reach.
Trigger Conditions
2.2. Ticket sales go live for an upcoming production.
2.3. Segment of buyers with prior purchases detected in CRM or database.
2.4. Specific timeline triggers—e.g., two weeks before premiere, or upon early-bird ticket release.
Platform Variants
• API: /campaigns/create
• Feature/Setting: Automated campaign creation; list segment = “Past Buyers”; trigger by new event.
3.2. SendGrid
• API: /mail/send
• Feature/Setting: Dynamic Templates, Recipient Personalization; schedule via “Event Promotion” workflow.
3.3. Salesforce
• Function: Process Builder or Flow
• Feature/Setting: Automation rule—send email when new event is logged and contact criteria = “Past Buyer.”
3.4. HubSpot
• API: /emails/v1/campaigns
• Feature/Setting: Automated email workflow with enrollment from ticket purchase segment.
3.5. Twilio SMS
• API: /Messages
• Feature/Setting: SMS announcement of new events; target based on phone numbers from past purchasers.
3.6. ActiveCampaign
• API: /api/3/automations
• Feature/Setting: Automated “event alert” emails to contact segments for past ticket buyers.
3.7. Constant Contact
• API: /api/v2/emailmarketing/campaigns
• Feature/Setting: Scheduled outreach to custom audience lists created from event participation history.
3.8. Eventbrite
• API: /v3/events/
• Feature/Setting: Automated invite email to previous attendees when a new event is published.
3.9. Google Workspace (Gmail)
• API: Gmail API /send
• Feature/Setting: Batch personalized emails using script-trigger based on event sheet updates.
3.10. Zapier
• Feature: Automation linking ticketing service to marketing platform; trigger on “new event,” action = “send campaign.”
3.11. Facebook Messenger
• API: Send API
• Feature/Setting: Automated messages to subscribers when show event is created.
3.12. Slack
• API: chat.postMessage
• Feature/Setting: Automated staff notification for additional outreach; trigger = new event for follow-up.
3.13. Klaviyo
• API: /v1/campaigns
• Feature/Setting: Promotional campaign to historical buyers’ audience list upon event creation.
3.14. Moosend
• API: /campaigns
• Feature/Setting: Trigger campaign to custom segment “Past Ticket Buyers” when show is scheduled.
3.15. Pipedrive
• Feature: Workflow Automation
• Feature/Setting: Custom workflow: detect new deal (event), trigger note/email to past event contacts.
3.16. MailerLite
• API: /campaigns
• Feature/Setting: Segment-specific campaigns with scheduled sends for new performance.
3.17. WhatsApp Business API
• API: /messages
• Feature/Setting: Group message to tagged past buyers using predefined promotional templates.
3.18. Microsoft Outlook 365
• API: /me/sendMail
• Feature/Setting: Automated batch sends via logic app when event is posted to calendar.
3.19. Shopify Email
• API: /admin/api/2022-10/email_campaigns.json
• Feature/Setting: Targeted campaign for buyers tagged with “event-attendee” following new event upload.
3.20. Drip
• API: /campaigns
• Feature/Setting: Scheduled workflows that trigger emails based on tag “Past Ticket Buyer.”
3.21. Omnisend
• API: /api/campaigns
• Feature/Setting: Multi-channel campaign to specific contact segments when new show data is synced.
3.22. Intercom
• API: /messages
• Feature/Setting: Automated broadcast to users tagged with ticket purchase status on show announcement.
Benefits
4.2. Boosts repeat ticket sales from an already interested audience base.
4.3. Personalizes audience experience, increasing event loyalty and word-of-mouth marketing.
4.4. Ensures timely and consistent marketing communications aligned with event schedules.
4.5. Bridges communication across multiple digital channels for higher engagement.