Marketing & Audience EngagementPurpose
1.2. Includes pre-event promotions, reminders, cast spotlights, behind-the-scenes glimpses, ticket links, last-minute announcements, and post-event thank-yous.
1.3. Centralizes scheduling to minimize manual work, reduce errors, and accommodate varying event timelines, enhancing marketing precision and audience engagement.
Trigger Conditions
2.2. Reception of new event information from form submissions, emails, or CRM.
2.3. Receipt of content, images, or press kits for a particular show or cast.
2.4. Recurrence based on pre-defined schedules (e.g., 7 days, 3 days, and 1 day before event).
2.5. API webhook call from internal systems or forms confirming event status or readiness.
Platform Variants (with relevant Function/API to configure)
• Feature/Setting: Graph API / endpoint /me/feed for scheduling posts with images and event details.
3.2. Instagram
• Feature/Setting: Instagram Graph API / endpoint /{user-id}/media_publish to queue and publish event visuals and captions.
3.3. Twitter/X
• Feature/Setting: POST statuses/update endpoint via Twitter API v2 for scheduled tweets.
3.4. LinkedIn
• Feature/Setting: Share on LinkedIn API v2 /ugcPosts endpoint for posting event highlights or ticket links.
3.5. Pinterest
• Feature/Setting: Pinterest API /v5/pins endpoint to pin event posters or themed visuals.
3.6. TikTok
• Feature/Setting: TikTok for Developers Content Publishing API for video post automation.
3.7. YouTube
• Feature/Setting: YouTube Data API v3 /videos.insert for uploading trailers or cast interviews.
3.8. Buffer
• Feature/Setting: /updates/create endpoint for multi-channel post scheduling from one dashboard.
3.9. Hootsuite
• Feature/Setting: Hootsuite API /messages endpoint for managing cross-platform event campaigns.
3.10. Sprout Social
• Feature/Setting: Sprout Social Publishing API for batch content scheduling and analytics.
3.11. Later
• Feature/Setting: Later API /posts endpoint for drag-and-drop post scheduling on social feeds.
3.12. Zoho Social
• Feature/Setting: Zoho Social API /posts and /schedules endpoints for queueing theater promos.
3.13. TweetDeck
• Feature/Setting: Integration with Twitter API—set scheduled posts per event timeline.
3.14. Mailchimp
• Feature/Setting: Campaigns API /automations for sending event reminders to segmented lists.
3.15. Google My Business
• Feature/Setting: GMB API /accounts/{accountId}/locations/{locationId}/localPosts endpoint to announce live community performances.
3.16. Discord
• Feature/Setting: Webhook and /channels/{channel.id}/messages endpoint for instant updates to theater communities.
3.17. Slack
• Feature/Setting: Incoming Webhooks, scheduling messages in cast/crew announcement channels.
3.18. Reddit
• Feature/Setting: Reddit API /api/submit endpoint to auto-post event info to local subreddits.
3.19. Tumblr
• Feature/Setting: Tumblr API /v2/blog/{blog-identifier}/post for scheduled event blogs.
3.20. Trello
• Feature/Setting: Trello API /cards endpoint to create content plans or checklists for event promotion.
3.21. Monday.com
• Feature/Setting: Monday.com API /v2 for syncing marketing schedules and content task automation.
3.22. Salesforce Marketing Cloud
• Feature/Setting: REST API /messaging/v1/email/messages for coordinated email and cross-channel pushes.
Benefits
4.2. Frees staff and volunteers from repetitive posting so more focus remains on production and audience interaction.
4.3. Adaptable timing and content reduces last-minute scrambles and improves show attendance via sustained awareness.
4.4. Multi-platform targeting grows reach within diverse community circles and encourages audience engagement.
4.5. Integrations bring analytics, allowing refinement of future event promos based on engagement metrics.
4.6. Standardized messaging upholds brand voice and visual themes for all events and campaigns.
4.7. Automated reminders boost ticket sales by reaching audience segments at strategic times.