Segmenting audience lists for targeted campaigns

Purpose

1.1. Facilitate granular audience segmentation to tailor marketing campaigns for community theatre events.
1.2. Identify audience interests, attendance patterns, demographic details, and engagement behavior for personalized communications.
1.3. Maximize ticket sales, deepen community involvement, and increase event turnout by aligning messaging with each segment.
1.4. Automate data collection, segmentation logic, and campaign targeting to reduce manual work and error.

Trigger Conditions

2.1. New ticket purchase or RSVP submitted via online form.
2.2. Audience member subscribes or unsubscribes to marketing communications.
2.3. Social media interaction or campaign click-through detected.
2.4. Survey response or feedback submitted.
2.5. CRM record update or enrichment event.

Platform Variants

3.1. Mailchimp
• Feature/Setting: ‘Audience Segmentation’ – Use API endpoint `/lists/{list_id}/segments` to group by interest or event type.

3.2. HubSpot
• Feature/Setting: ‘Active Lists’ – Configure workflows with `Create/Update List endpoints` to segment by custom contact property.

3.3. Salesforce Marketing Cloud
• Feature/Setting: ‘Data Filters’ – Use `Contact Builder API` to set up dynamic segmentation by behavior.

3.4. Constant Contact
• Feature/Setting: ‘Contact Segmentation’ – Leverage `/contacts` API for dynamic tag assignment on list import.

3.5. ActiveCampaign
• Feature/Setting: ‘Tag-Based Segmentation’ – Use `/contacts/tags` API to assign audience tags post-action.

3.6. Klaviyo
• Feature/Setting: ‘Lists & Segments’ – Automate creation with `/segments` API, filtering by purchase, click, or location.

3.7. Sendinblue
• Feature/Setting: ‘Advanced Segmentation’ – Apply triggers via `Create a new segment` on signup or ticket event.

3.8. Zoho Campaigns
• Feature/Setting: ‘List Segmentation’ – Automate list creation with segment criteria in the Lists module via API.

3.9. Brevo
• Feature/Setting: ‘Dynamic Segments’ – Set workflows to auto-add/remove based on open or click activity.

3.10. Twilio Segment
• Feature/Setting: ‘Audiences’ – Use Personas API `/audiences` to update event-driven attributes for campaigns.

3.11. Google Sheets
• Feature/Setting: ‘App Script Filters’ – Filter and tag rows by registered event or last attended date using custom scripts.

3.12. Airtable
• Feature/Setting: ‘Views & Automations’ – Use filtered views + `Run Automation` on new entries to mark segments.

3.13. Pipedrive
• Feature/Setting: ‘Custom Fields Segmentation’ – Auto-update persons collection via `/persons/{id}` endpoint.

3.14. Intercom
• Feature/Setting: ‘Smart Segments’ – Use `/segments` API to update audience segments after chat or booking.

3.15. SendGrid
• Feature/Setting: ‘Contact Segments’ – Create/update list via `/marketing/contacts/segments` API.

3.16. SharpSpring
• Feature/Setting: ‘Dynamic Lists’ – Automate using the `"listCreate"` and `"listUpdate"` API functions.

3.17. MailerLite
• Feature/Setting: ‘Interest Groups’ – Set up automated grouping on subscribe with `/groups` endpoint.

3.18. Emma
• Feature/Setting: ‘Segment Builder’ – Leverage `POST /segments` for event-based audience structuring.

3.19. Omnisend
• Feature/Setting: ‘Behavior-Based Segments’ – Triggers with `/segments` API after link, purchase, or form event.

3.20. Campaign Monitor
• Feature/Setting: ‘Dynamic Segments’ – Use `/segments` API for automation after list activity or engagement.

3.21. Moosend
• Feature/Setting: ‘Conditional Segments’ – Use API to auto-tag contacts after campaign interaction or sign-up.

Benefits

4.1. Improved audience targeting increases campaign relevance and attendance rates.
4.2. Automated processes reduce manual errors and operational burden.
4.3. Enables personalized engagement, fostering loyalty and repeat attendance.
4.4. Data-driven segmentation supports granular reporting and future strategy planning.
4.5. Scalability allows communication with expanding community theater audiences.