Automated newsletters with new exhibitions or featured artists

Purpose

1.1. Maintain timely, ongoing engagement with patrons through newsletters detailing upcoming/ongoing Aboriginal art exhibitions and selected feature artists.
1.2. Automate identification of new exhibitions and featured artist data to send segmented, scheduled communications.
1.3. Increase visitor attendance, artist recognition, and community interest via consistent, tailored digital outreach across diverse audiences and devices.

Trigger Conditions

2.1. New exhibition listing is published in gallery management system
2.2. Designation of a new “featured artist” in content database
2.3. Scheduled frequency: weekly, bi-weekly, or on event announcement
2.4. User subscribes or opts-in to mailing list with interest tags (e.g. Indigenous Art, Artists, Events)
2.5. Update in artist roster or exhibition content feed

Platform Variants

3.1. Mailchimp
• Feature: “Automations” + “RSS-to-Email”; Config: Connect gallery news RSS feed to trigger mailing campaign
3.2. HubSpot
• Feature: “Workflows” API; Config: Use “New contact property change” (e.g. exhibition/artist tags) to trigger personalized email
3.3. ActiveCampaign
• Feature: “Automations” builder; Config: Conditional split on artist/exhibition tags, email series sequence
3.4. Sendinblue
• Feature: “Marketing Automation” > “Event-based trigger”; Config: Enable workflow based on new exhibition added in CRM
3.5. Constant Contact
• Feature: “Custom Email List Segmentation”; Config: Segmentation by recently featured artist, triggered newsletter batch
3.6. Campaign Monitor
• Feature/API: “Transactional API” with event trigger; Config: Automate drafts when new exhibition data flows from gallery CMS
3.7. Klaviyo
• Feature: “Flows” with webhook trigger; Config: Webhook from CMS sends “New exhibition event” to auto-start sequence
3.8. Zoho Campaigns
• Feature: “Workflow Automation”; Config: Exhibition record creation triggers newsletter via Zoho API
3.9. GetResponse
• Feature: “Marketing Automation” + “Event Tracking”; Config: Tag/contact update for new exhibitions initiates campaign
3.10. Brevo
• Feature: “Transactional Emails API”; Config: Automatic trigger via POST on new exhibition/artist
3.11. Salesforce Marketing Cloud
• Feature: “Journey Builder”; Config: API trigger event for new featured artist, audience segmentation
3.12. AWeber
• Feature: “Campaigns” > “Tag Triggering”; Config: Add tag “featured_artist_update” to start email sequence
3.13. Moosend
• Feature: “Automations” > “When new subscriber/field updated”; Config: New ‘exhibition’ custom field triggers flow
3.14. Omnisend
• Feature: “Automation Workflows”; Config: Gallery CMS sends webhook to API endpoint for event-driven sends
3.15. Drip
• Feature: “Workflows” API trigger; Config: Update ‘Artist of the Month’ in CRM triggers sequence
3.16. Elastic Email
• Feature: “Email Scheduling API”; Config: New-item event queues automated newsletter batch
3.17. Benchmark Email
• Feature: “Automation Pro” flows; Config: When ‘featured artist’ field changes, send email series
3.18. MailerLite
• Feature: “Automation” step; Config: RSS campaign workflow, connect feed from exhibitions module
3.19. Mailjet
• Feature: “Transactional Send API”; Config: CMS POST to /send triggers automated email batch
3.20. Microsoft Power Automate
• Feature: “Automated cloud flow”; Config: When new item in SharePoint/List (exhibition/artist), send email with Outlook
3.21. Intercom
• Feature: “Event-based messages”; Config: Gallery backend sends “New Exhibition/Featured Artist” event
3.22. Google Workspace (Gmail API)
• Feature: “Automated draft & send”; Config: Script updates generated on content update, batch email to subscribers
3.23. Amazon SES
• Feature/API: “SendEmail” endpoint; Config: Trigger batch email on AWS Lambda from CMS changes
3.24. Slack
• Feature: “Incoming Webhooks”; Config: Automated notification to gallery staff channel; option to invite further audience action
3.25. Pabbly Connect
• Feature: “Automation Builder”; Config: New database row (exhibition/artists) triggers campaign via email tool of choice

Benefits

4.1. Consistent event promotion without manual drafting
4.2. Increased patron/customer engagement for new exhibition openings
4.3. Seamless highlighting of Indigenous artists and cultural programming
4.4. Rapid, segmented communication to large audiences
4.5. Data-driven insights on subscriber preferences and campaign outcomes
4.6. Improved attendance and visibility for gallery events and represented artists
4.7. Reduced staff workload on repetitive marketing tasks