Event reminders and follow-ups for gallery attendees

Purpose

1.1. Automate personalized event reminders and follow-up messages to gallery attendees of Aboriginal and Indigenous art exhibitions.
1.2. Ensure attendees receive notifications about event dates, updates, and post-event engagement (e.g., thank you notes, feedback requests, future invites).
1.3. Improve event attendance, boost engagement, and nurture long-term connections with art patrons and collectors.
1.4. Maintain compliance with outreach regulations and represent gallery branding consistently.

Trigger Conditions

2.1. New attendee registration or RSVP submitted.
2.2. Event date approaching (e.g., 7 days, 3 days, 1 day, or an hour before the event).
2.3. Event completed, initiating follow-up messages.
2.4. Manual or automatic update of attendee status (confirmed, cancelled, waitlisted).
2.5. Attendee anniversary or special occasion reminder.

Platform Variants

3.1. Twilio
• Feature/Setting: Programmable SMS/Voice — Setup SMS reminders and use webhook triggers for outbound calls (“SendReminder” API with event variables).
3.2. SendGrid
• Feature/Setting: Dynamic Transactional Templates — Automate personalized email reminders (“Mail Send” API with attendee merge fields).
3.3. Mailchimp
• Feature/Setting: Customer Journeys — Build an event reminder flow with scheduled email and SMS touchpoints.
3.4. ActiveCampaign
• Feature/Setting: Automation Builder — Create a workflow with event triggers tied to attendance and follow-up emails/SMS.
3.5. HubSpot
• Feature/Setting: Workflows — Trigger reminder sequences using properties like “event date” and “RSVP status”.
3.6. Salesforce
• Feature/Setting: Process Builder/Flow — Deploy process automation on lead or contact objects related to event engagement.
3.7. Zoho CRM
• Feature/Setting: Workflow Rules — Fire reminders based on lead/event custom date fields.
3.8. Google Calendar API
• Feature/Setting: Push notifications — Send automated event reminders based on calendar data (“watch” and “events.insert” endpoints).
3.9. Outlook/MS Graph API
• Feature/Setting: Calendar Event Notifications — Generate automated emails ahead of calendar events (“/me/events” subscription).
3.10. Slack
• Feature/Setting: Scheduled messages via chat.scheduleMessage API — Prompt reminders within attendee or staff channels.
3.11. WhatsApp Business API
• Feature/Setting: Message Templates — Send event details/reminders through pre-approved templates (“messages” endpoint).
3.12. Facebook Messenger Platform
• Feature/Setting: Send API — Automate personalized reminders for registered guests.
3.13. Eventbrite
• Feature/Setting: Attendee Notification — Use webhook/API triggers for attendees to receive event reminders.
3.14. Evenium
• Feature/Setting: Engagement Automation — Schedule and send push or email reminders to registered attendees.
3.15. Calendly
• Feature/Setting: Automated Notifications — Instant reminders on confirmed bookings via API/webhooks.
3.16. ClickSend
• Feature/Setting: Email/SMS API — Automate multi-channel reminder workflows.
3.17. Zapier
• Feature/Setting: Multi-app automation — Connect registration forms to email/SMS reminders across platforms.
3.18. Pipedrive
• Feature/Setting: Workflow Automation — Triggers on contact date fields to launch reminder/follow-up steps.
3.19. Airtable
• Feature/Setting: Automations — Use “When record matches conditions” for triggering outreach based on attendee schedules.
3.20. Google Sheets + Apps Script
• Feature/Setting: Time-driven triggers — Script automated emails/messages based on RSVP/event data updates.

Benefits

4.1. Reduces manual workload for gallery staff and standardizes communication.
4.2. Decreases no-shows and increases event participation rates.
4.3. Enhances attendee satisfaction and perceived professionalism.
4.4. Facilitates actionable post-event feedback and future re-engagement.
4.5. Supports data-driven tracking and optimization of marketing efforts.