Scheduling and posting to social media accounts for promotions or events

Purpose

1.1. Schedule and post art promotions, exhibition events, or artist spotlights to multiple social channels automatically.
1.2. Ensure timely publishing that aligns with gallery events and Indigenous calendar dates.
1.3. Maintain consistent branding and increase audience reach for Aboriginal art pieces and gallery activity.
1.4. Reduce manual effort and human error in campaign distribution.
1.5. Optimize post timing for audience engagement and gallery footfall.

Trigger Conditions

2.1. New promotion/event created in marketing calendar.
2.2. Gallery uploads new art showcase or virtual tour.
2.3. Scheduled dates/times for Indigenous holidays or community events.
2.4. Receipt of approved content from gallery staff or artists.
2.5. External event such as festival listings, media partnerships, or influencer mentions.

Platform Variants

3.1. Facebook Pages API
- Feature/Setting: `/me/feed` endpoint with scheduled_publish_time; configure with gallery's access token and content ID.

3.2. Instagram Graph API
- Feature/Setting: `/media` for uploading, `/media_publish` to schedule; authenticate with gallery Instagram Business Account.

3.3. Twitter API v2
- Feature/Setting: `POST /tweets` with `scheduled_at`; configure with app access and permissions for gallery handle.

3.4. LinkedIn Marketing API
- Feature/Setting: `ugcPosts` endpoint, set `scheduledAt` field; configure with organization page ID and app credentials.

3.5. Pinterest Marketing API
- Feature/Setting: `pins/create` with board ID and image URL; specify scheduled publish time.

3.6. Buffer API
- Feature/Setting: `POST /updates/create` endpoint; include scheduling payload for batch posting across channels.

3.7. Hootsuite API
- Feature/Setting: `POST /messages`; define scheduled message, attach media or links to Indigenous art posts.

3.8. Sprout Social API
- Feature/Setting: Schedule messages via bulk CSV upload and dedicated endpoint; map event promotions to targeted platforms.

3.9. Zapier Webhooks
- Feature/Setting: Trigger webhook on new event entry; integrate with supported social platforms' APIs.

3.10. Later.com API
- Feature/Setting: Image, caption, and scheduled datetime; configure per user-group and permission per gallery staff role.

3.11. TikTok for Developers
- Feature/Setting: `Video.upload`, schedule releases on TikTok business profile; include precise post metadata.

3.12. YouTube Data API
- Feature/Setting: `videos.insert` endpoint with `publishAt` field; for exhibition trailers and digital docuseries.

3.13. Reddit API
- Feature/Setting: `api/submit` endpoint; post to subreddit at set times, with tags for Aboriginal art.

3.14. Tumblr API
- Feature/Setting: `v2/blog/{blog-identifier}/post` with scheduled timestamp; include image or video posts.

3.15. Mastodon
- Feature/Setting: `/api/v1/statuses` with `scheduled_at` param; target cultural and art-focused instances.

3.16. Discord API (Webhook)
- Feature/Setting: Send scheduled rich-embeds to gallery Discord channel for community reminders.

3.17. Google My Business API
- Feature/Setting: `accounts.locations.localPosts`; auto-schedule event or offer posts for local searches.

3.18. VK API
- Feature/Setting: `wall.post` with `publish_date`; target international audiences familiar with Aboriginal themes.

3.19. Weibo Open API
- Feature/Setting: `statuses/share` with scheduled time setting; for China-based art enthusiasts.

3.20. Medium API
- Feature/Setting: `POST /users/{userId}/posts`; schedule posts during Indigenous recognition periods.

4. Benefits

4.1. Increases visibility of Aboriginal art and cultural events across a wide digital spectrum.
4.2. Improves consistency in promotional messaging and branding.
4.3. Enables data-driven timing for maximizing audience engagement and gallery interest.
4.4. Saves manual effort, reducing errors and freeing resources for creative work.
4.5. Facilitates cross-channel analytics for ongoing optimization of art marketing campaigns.