Marketing AutomationPurpose
1.2. Aggregate campaign performance, website sessions, product clicks, conversions, and customer behavior data in one or multiple external or internal dashboards.
1.3. Empower advanced audience segmentation, budget optimization, content targeting, and multi-channel ROI tracking with up-to-date metrics.
1.4. Eliminate manual exports and reduce latency in reporting critical marketing KPIs.
Trigger Conditions
2.2. Completion of marketing campaigns or ad sets.
2.3. Receipt or update of e-commerce events (e.g., purchase, add-to-cart).
2.4. Manual sync request by authorized staff.
2.5. API/webhook call from marketing or analytics solutions.
Platform variants
3.1. Google Analytics
• Feature/Setting: Measurement Protocol API or Data Import; configure API keys, property IDs, set POST for event uploads.
3.2. Facebook Ads
• Feature/Setting: Marketing API; Batch Upload endpoint, Ad Insights; set access token, ad account IDs, schedule query for ad metrics.
3.3. Instagram Insights
• Feature/Setting: Graph API; Insights endpoint; configure app credentials, specify object and metric parameters.
3.4. Google Ads
• Feature/Setting: Google Ads API; Reports.query or CustomerService.get; configure developer token, OAuth2, customer ID, report type.
3.5. TikTok For Business
• Feature/Setting: TikTok Marketing API; Reports endpoint, pass auth token, specify start/end date and fields.
3.6. Twitter Ads
• Feature/Setting: Twitter Ads API; Analytics endpoint, utilize bearer token, provide account ID and entity.
3.7. LinkedIn Marketing Solutions
• Feature/Setting: LinkedIn Marketing API; Analytics/V2 endpoint, configure OAuth, select campaign and dimensions.
3.8. Shopify
• Feature/Setting: Admin API; Orders or Events endpoints; configure private app credentials, set webhook for order updates.
3.9. WooCommerce
• Feature/Setting: REST API; Reports or Webhooks endpoints; embed consumer key/secret, set event triggers.
3.10. Klaviyo
• Feature/Setting: Metrics API; Events GET endpoint, use private API key, specify metric ID range.
3.11. Google Data Studio
• Feature/Setting: Community Connector; authorize with Google OAuth, set data source schema, enable scheduled refresh.
3.12. Power BI
• Feature/Setting: REST API; Push Datasets endpoint, embed workspace ID, set up API key or Azure AD token.
3.13. Tableau
• Feature/Setting: Tableau REST API; Publish Data Source endpoint, set server credentials, automate data extract update.
3.14. Hotjar
• Feature/Setting: API Access; retrieve session and funnel data with site ID and API token.
3.15. Mixpanel
• Feature/Setting: Events API; Export endpoint, set API secret, pull event streams JSON.
3.16. Segment
• Feature/Setting: HTTP Tracking API; batch event calls, set write key, POST standardized event schema.
3.17. Amplitude
• Feature/Setting: HTTP API V2; Identify/Track, set project API key, batch user events.
3.18. HubSpot
• Feature/Setting: Analytics API; Analytics Reports endpoint, apply private app API key, select report type.
3.19. Mailchimp
• Feature/Setting: Campaign Reports API; provide list ID, campaign ID, and API key for summary stats.
3.20. Salesforce Marketing Cloud
• Feature/Setting: REST API; Data Extension retrieve, set OAuth2 token, schedule job for syncs.
3.21. Matomo
• Feature/Setting: HTTP Tracking API; send bulk or live requests with site ID, token_auth, set event values.
3.22. Zoho Analytics
• Feature/Setting: Import API; Schedule import job, set auth token, specify report/table.
Benefits
4.2. Reduces human errors and operational workload in analytics management.
4.3. Enables unified multi-channel insights for budgeting and campaign optimization.
4.4. Fuels automated retargeting and personalization with real-time performance feedback.
4.5. Compliance-ready process with clear audit trail and access management.