Event and in-store promotion reminders

Purpose

 1.1. Send automated reminders to customers about upcoming events and in-store promotions to increase awareness, drive foot traffic, and boost sales.
 1.2. Notify targeted customer segments via preferred channels (SMS, email, chat, app notifications) at optimal times.
 1.3. Maintain compliance and discretion, with customizable communication content and timing suited for the adult retail environment.

Trigger Conditions

 2.1. Upcoming event or promotion scheduled in-store calendar.
 2.2. Customer opt-in to event/promotion notifications.
 2.3. Specific time intervals (e.g., 48 hours, 24 hours, 1 hour before event).
 2.4. Customer’s previous store visits or purchase history.
 2.5. Activation by marketing team via dashboard/API.

Platform Variants

 3.1. Twilio SMS
  • Feature: Programmable SMS
  • Configure: POST /Messages API with event time, promotion, and customer number.

 3.2. SendGrid
  • Feature: Scheduled Emails
  • Configure: SMTP API with dynamic template for event/promo and recipient scheduling.

 3.3. Slack
  • Feature: Incoming Webhooks
  • Configure: Send POST webhook with event announcement to specific channel.

 3.4. Mailchimp
  • Feature: Automated Email Campaigns
  • Configure: Journey Builder for timed promotional content.

 3.5. WhatsApp Business API
  • Feature: Message Templates
  • Configure: Template message for reminders at set intervals via API call.

 3.6. Facebook Messenger
  • Feature: Messenger Send API
  • Configure: Event reminder message via POST /me/messages to user profile.

 3.7. Google Calendar
  • Feature: Event Notifications
  • Configure: Calendar API push notifications to customer emails/inboxes.

 3.8. HubSpot
  • Feature: Workflow Automation
  • Configure: Schedule follow-up emails/SMS based on event date fields.

 3.9. ActiveCampaign
  • Feature: Marketing Automation
  • Configure: Trigger automation when event tag is applied to contact.

 3.10. Salesforce Marketing Cloud
  • Feature: Journey Builder
  • Configure: Multi-step email/SMS journey for event reminders.

 3.11. Pipedrive
  • Feature: Activities
  • Configure: Automated reminders sent through Pipedrive Activities API.

 3.12. Marketo
  • Feature: Smart Campaigns
  • Configure: Triggered flows with scheduled email sends.

 3.13. Viber
  • Feature: Viber Messaging API
  • Configure: Automated transactional message delivery to customer numbers.

 3.14. Microsoft Teams
  • Feature: Bot Framework or Incoming Webhook
  • Configure: Scheduled messages to staff for event support.

 3.15. Telegram
  • Feature: Bot API
  • Configure: sendMessage with event/promo content to user chats.

 3.16. OneSignal
  • Feature: Push Notifications
  • Configure: Schedule push campaigns for mobile app users.

 3.17. Braze
  • Feature: Messaging Campaigns
  • Configure: Multi-channel reminder flows via API segments.

 3.18. Zendesk
  • Feature: Triggered Ticket Reminders
  • Configure: Automated notification when support ticket relates to event.

 3.19. Intercom
  • Feature: Outbound Messages
  • Configure: Scheduled event reminder chat messages to users.

 3.20. Klaviyo
  • Feature: Flows
  • Configure: Set up flow for promotional email or SMS based on triggers.

Benefits

 4.1. Increases event participation and revenue by timely engaging customers.
 4.2. Reduces staff burden through automated, consistent communications.
 4.3. Adapts outreach methods to customer preferences (SMS, email, chat, push).
 4.4. Maximizes open and attendance rates via segmentation and scheduling.
 4.5. Enables discreet, brand-appropriate messaging for adult retail environment.