Product review incentive campaigns

Purpose

 1.1. Drive post-purchase engagement by automatically soliciting product reviews from customers after successful delivery.
 1.2. Incentivize customers to submit honest feedback via discounts, exclusive offers, or loyalty points.
 1.3. Increase product credibility and boost conversion by accumulating authentic user-generated reviews.
 1.4. Foster customer retention by integrating reward flows into marketing automation.

Trigger Conditions

 2.1. Order marked as delivered in e-commerce system.
 2.2. Specific timeframe elapsed post-delivery (e.g., 5 days).
 2.3. Customer has not submitted a review for the purchased item.
 2.4. Optional: Unique customer segment (e.g., new or high-value buyers).

Platform Variants

 3.1. Mailchimp
  • Feature/Setting: Automated Customer Journey — configure "Post-Delivery Email" trigger with discount code merge tag.
 3.2. Klaviyo
  • Feature/Setting: Flows → Post-Purchase → Add ‘If review not left’ filter and dynamic incentive code.
 3.3. Shopify
  • Feature/Setting: Flow app → Trigger: Order Delivered; Action: Email or SMS via integrated service.
 3.4. WooCommerce
  • Feature/Setting: AutomateWoo → Trigger: Order completed; Action: Send review request with coupon.
 3.5. Trustpilot
  • Feature/Setting: Automated Invitations API — schedule invite after order delivery event.
 3.6. Yotpo
  • Feature/Setting: Review Request Automation — set delay; enable rewards via Yotpo Loyalty.
 3.7. Okendo
  • Feature/Setting: Sequence Builder — trigger requests and sync completed reviews to incentives pool.
 3.8. Twilio SMS
  • Feature/Setting: SMS API — send personalized requests with reward code and review link.
 3.9. Postmark
  • Feature/Setting: Transactional API — template for review invite tied to delivery webhook.
 3.10. SendGrid
  • Feature/Setting: Marketing Campaigns API — schedule review request series, add custom field for coupon.
 3.11. Gorgias
  • Feature/Setting: Rules Automation — trigger email/SMS if no review response in set period.
 3.12. Zapier
  • Feature/Setting: Zap automation — connect e-commerce system trigger to email (Gmail, Mailjet, etc.) with unique review reward.
 3.13. ActiveCampaign
  • Feature/Setting: Automations → “Order Complete” trigger, custom field to avoid review duplication, email with reward.
 3.14. HubSpot
  • Feature/Setting: Workflows — trigger email on “delivered” status, track responses for reward assignment.
 3.15. LoyalZoo
  • Feature/Setting: Auto issue loyalty points on review submission; integration trigger from e-commerce.
 3.16. Brevo (SendinBlue)
  • Feature/Setting: Automation — order delivered trigger, send review request email with incentive link.
 3.17. Intercom
  • Feature/Setting: Messages — auto send post-purchase chat with review prompt and offer code.
 3.18. Review.io
  • Feature/Setting: Automated campaigns — configure schedule; reward action triggers in settings.
 3.19. SMSBump
  • Feature/Setting: Post-purchase flows — schedule SMS review requests with coupon generator.
 3.20. LoyaltyLion
  • Feature/Setting: Rules — auto add points for verified reviews; review completion trigger from store.

Benefits

 4.1. Boosts volume and quality of user reviews, enhancing store relevance.
 4.2. Establishes reliable follow-up, minimizing manual outreach labor.
 4.3. Personalizes incentives to drive recurring business and loyalty.
 4.4. Ensures incentives only to validated reviewers, optimizing cost-effectiveness.
 4.5. Multichannel orchestration increases overall response rates.