Purpose
1.2. Increase foot traffic, website visits, and real-time engagement with timely updates, personalized offers, and inventory news.
1.3. Automate message scheduling, recipient segmentation, legal compliance, and performance analytics for SMS campaigns.
Trigger Conditions
2.2. Addition of new products or categories in inventory management systems.
2.3. Customer behavior triggers (e.g., abandoned cart, repeat purchase windows).
2.4. Specific date/time triggers for advanced notice or flash deals.
Platform Variants
• Feature: Programmable Messaging API
• Setting: Configure webhook to trigger SMS when event (sale, new arrival) is posted in POS or website backend.
3.2. SendGrid
• Feature: Marketing Campaigns + Twilio SMS integration
• Setting: Send SMS blasts using event-based API triggers linked to product database updates.
3.3. Nexmo (Vonage)
• Feature: SMS API
• Setting: Use workflow trigger for scheduled/new inventory SMS to customer segments.
3.4. Plivo
• Feature: SMS API
• Setting: Implement event listeners for new product entries, sending outbound messages to subscribed recipients.
3.5. MessageBird
• Feature: Programmable SMS Flow Builder
• Setting: Workflow starts on product inventory webhooks; auto-sends campaign SMS.
3.6. ClickSend
• Feature: SMS API
• Setting: Integrate with CRM or ERP to auto-dispatch campaign alerts.
3.7. SimpleTexting
• Feature: Contact Segmentation + Autoresponder
• Setting: Schedule mass campaigns for sale dates or product launches via dashboard triggers.
3.8. Telesign
• Feature: SMS Verify & Notify
• Setting: Auto-send notifications based on ERP webhook updates.
3.9. SMSGlobal
• Feature: API SMS campaigns
• Setting: Map sales/inventory webhook to campaign API for group messaging.
3.10. TextMagic
• Feature: Bulk SMS via API
• Setting: Direct API connections from store backend; trigger mass sends.
3.11. Infobip
• Feature: SMS API with Rule-based Automation
• Setting: Set event triggers for offers/products to timed SMS messages.
3.12. Mobiniti
• Feature: Triggers & Scheduling
• Setting: Schedule automatic messages based on sales calendar changes.
3.13. EZ Texting
• Feature: Autoresponders & Keyword Triggers
• Setting: Customer keywords auto-trigger campaigns for targeted updates.
3.14. Burst SMS
• Feature: Automated SMS API
• Setting: Use custom triggers for sales/product feeds to send notifications.
3.15. Textedly
• Feature: Drip Campaign Scheduler
• Setting: Schedule or auto-send sale arrivals via database API.
3.16. Telnyx
• Feature: Programmable SMS API
• Setting: Link inventory webhook to automated message flows.
3.17. Karix.io
• Feature: Intelligent Campaign Automation
• Setting: Automated flow from ERP update to SMS push.
3.18. RingCentral
• Feature: SMS Broadcast
• Setting: Trigger based on retail POS webhook for product/news updates.
3.19. Bandwidth
• Feature: Messaging API
• Setting: Automated sales/events SMS dispatch via trigger endpoint.
3.20. Sinch
• Feature: SMS API + Event Triggers
• Setting: CRM webhooks trigger new arrival notifications SMS.
Benefits
4.2. Higher response and redemption rates versus email or social channels.
4.3. Campaign efficiency—no manual sending or segmenting required.
4.4. Accurate event-driven targeting increases relevance and drives revenue.
4.5. Tracks deliverability, open, and interaction data for continuous improvement.