Win-back lapsed customer email sequences

Purpose

1.1. Re-engage past customers who have not made a purchase within a set period, offering incentives or reminders to bring them back.
1.2. Automate a sequence of personalized email messages targeting lapsed buyers, increasing likelihood of repeat sales.
1.3. Segment contacts based on inactivity duration and prior engagement for tailored communication strategies.
1.4. Collect data on open rates and conversions to refine future win-back efforts and adjust marketing ROI analysis.

Trigger Conditions

2.1. Detection of no purchases within a defined lapse window (e.g., 3, 6, or 12 months).
2.2. Change in customer status to “inactive” in the CRM or ecommerce platform.
2.3. Unopened promotional emails for a certain number of campaigns.
2.4. Manual flagging by customer support or sales teams for intervention.

Platform Variants

3.1. ActiveCampaign
• API: Automations → Create Trigger "Contact inactivity" with “Send Email” and “If/Else” sequence.
3.2. Mailchimp
• API: Customer Journeys → Set “Hasn’t purchased in X days” trigger, configure win-back flow.
3.3. Klaviyo
• Feature: Flow Builder → “Placed Order” with conditional “Time Since Last Order.”
3.4. HubSpot
• Workflow Automations → Trigger on property “Last Purchase Date” lapse.
3.5. Salesforce Marketing Cloud
• Journey Builder → “No purchase event” triggers multi-step email path.
3.6. Omnisend
• Automation → “Order Inactivity Trigger” starts win-back series.
3.7. SendGrid
• API: Marketing Campaigns Scheduler → Conditional send on contact inactivity.
3.8. Constant Contact
• Automation Pathway → Inactivity-based trigger for sequential emails.
3.9. Sendinblue (Brevo)
• Workflow → “Last order date condition” for reactivation emails.
3.10. Drip
• Automation Rules → “Placed Order” then “Wait,” then check inactivity, send email.
3.11. Zoho Campaigns
• Workflow: “Date Field” based activation after last purchase.
3.12. GetResponse
• Marketing Automation → “No purchase” conditions enter win-back workflow.
3.13. Emma
• Automation: “Audience type – lapsed customers” triggers re-engagement series.
3.14. Moosend
• Automation Builder → “Customer inactivity” with timed email sends.
3.15. Iterable
• Workflow Studio → “User No Events” triggers win-back campaign.
3.16. Benchmark Email
• Automation Pro → “Last engagement” triggers scheduled sequence.
3.17. MailerLite
• Automation Workflow → “No purchase for X days” initiates email series.
3.18. Elastic Email
• API: “Segment customers” + “Send campaign” if last purchase > X days.
3.19. Keap
• Campaign Builder → “Purchase inactivity” tag triggers reminder emails.
3.20. Zoho CRM
• Workflow Rule: “Date of last order” triggers email function or webhook.
3.21. SugarCRM
• Process Author: Triggered by inactivity, creates automated email task.
3.22. Pipedrive (with Mailigen)
• “No deal activity” custom field triggers win-back sequence via Mailigen integration.

Benefits

4.1. Increases customer lifetime value by recapturing lost sales.
4.2. Saves manual intervention via end-to-end automation.
4.3. Scalable for small boutiques and enterprise stores alike.
4.4. Enables targeted personalization with behavioral segmentation.
4.5. Provides measurable analytics on reactivation effectiveness.